Throughout recent years, a vast amount of money and time and brains has been employed in overcoming sales resistance, i.e. in inducing unoffending persons to waste their money in purchasing objects which they had no desire to possess. It is characteristic of our age that this sort of thing is considered meritorious: lectures are given on salesmanship, and those who possess the art are highly rewarded. Yet, if a moment's consideration is given to the matter, it is clear that the activity is a noxious one which does more harm than good. Some hard-working professional man, for example, who has been saving up with a view to giving his family a pleasant summer holiday, is beset in a weak moment by a highly trained bandit who wants to sell him a ...