,P>T #a1 ,*APT] #ae 
,! ,P]SPECTIVE ( ,P[]3 ,ROLES 

#aifeaife 

,PEOPLE 3 

,AU?OR 3 ,RA\L ,VANEIGEM 

,TEXT 3 

,*APT] #a#e4 ,ROLES 

  

,/]EOTYPES >E ! DOM9ANT IMAGES ( A P]IOD1 ! IMAGES ( ! DOM9ANT SPECTACLE4 ,! /]EOTYPE IS ! MODEL ( ! ROLE2 ! ROLE IS A MODEL =M ( BEHAVIOR4 ,! REPETITION ( AN ATTITUDE CREATES A ROLE2 ! REPETITION ( A ROLE CREATES A /]EOTYPE4 ,! /]EOTYPE IS AN OBJECTIVE =M 9TO :I* PEOPLE >E 9TEGRAT$ BY MEANS ( ! ROLE4 ,SKILL 9 PLAY+ & H&L+ ROLES DET]M9ES RANK 9 ! SPECTACUL> HI]>*Y4 ,! DEG5]ATION ( ! SPECTACLE BR+S AB\T ! PROLIF]ATION ( /]EOTYPES & ROLES1 :I* BY ! SAME TOK5 BECOME RISIBLE1 & CONV]GE DANG]\SLY UPON !IR NEGATION1 I4E41 SPONTANE\S ACTIONS 7#a1#b74 ,ACCESS TO ! ROLE OCCURS BY MEANS ( ID5TIFICATION4 ,! NE$ TO ID5TIFY IS MORE IMPORTANT TO ,P[]'S /ABILITY ?AN ! MODELS ID5TIFI$ )4 ,ID5TIFICATION IS A PA?OLOGICAL /ATE1 BUT ONLY ACCID5TAL ID5TIFICATIONS >E (FICIALLY CLASS$ AS 0M5TAL ILLNESS40 ,ROLES >E ! BLOODSUCK]S ( ! WILL TO LIVE 7#c74 ,!Y EXPRESS LIV$ EXP]I5CE1 YET AT ! SAME TIME !Y REIFY IT4 ,!Y ALSO (F] CONSOLATION = ?IS IMPOV]I%M5T ( LIFE BY SUPPLY+ A SURROGATE1 NEUROTIC GRATIFICATION4 ,WE HAVE TO BREAK FREE ( ROLES BY RE/OR+ !M TO ! REALM ( PLAY 7#d74 ,A ROLE SUCCESSFULLY ADOPT$ 5SURES PROMOTION 9 ! SPECTACUL> HI]>*Y1 ! RISE FROM A GIV5 RANK TO A HI<] ONE4 ,?IS IS ! PROCESS ( 9ITIATION1 AS MANIFE/$ NOTABLY 9 ! CULT ( NAMES & ! USE ( PHOTOGRAPHY4 ,SPECIALI/S >E ?OSE 9ITIATES :O SUP]VISE 9ITIATION4 ,! ALWAYS P>TIAL EXP]TIZE ( SPECIALI/S IS A COMPON5T P>T ( ! SY/EMATIC /RATEGY ( ,P[]1 ,P[] :I* DE/ROYS US EV5 AS IT DE/ROYS ITSELF 7#e74 ,! DEG5]ATION ( ! SPECTACLE MAKES ROLES 9T]*ANGEABLE4 ,! PROLIF]ATION ( UNREAL *ANGES CREATES ! PRECONDITIONS = A SOLE & REAL *ANGE1 A TRULY RADICAL *ANGE4 ,! WEI<T ( 9AU!NTICITY F9ALLY PROVOKES A VIOL5T & QUASI-BIOLOGICAL REACTION FROM ! WILL TO LIVE 7#f74 

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,\R EF=TS1 \R BOR$OM1 \R DEFEATS1 ! ABSURDITY ( \R ACTIONS ALL /EM MO/ ( ! TIME FROM ! IMP]I\S NECESSITY 9 \R PRES5T SITUATION ( PLAY+ HYBRID P>TS1 P>TS :I* APPE> TO ANSW] \R DESIRES1 BUT :I* >E REALLY ANTAGONI/IC TO !M4 0,WE W\LD LIVE10 SAYS ,PASCAL1 0ACCORD+ TO ! IDEAS ( O!RS2 WE W\LD LIVE AN IMAG9>Y LIFE1 & TO ?IS 5D WE CULTIVATE APPE>ANCES4 ,YET 9 /RIV+ TO BEAUTIFY & PRES]VE ?IS IMAG9>Y BE+ WE NEGLECT EV]Y?+ AU!NTIC40 ,?IS WAS AN ORIG9AL ?\<T 9 ! SEV5TE5? C5TURY2 AT A TIME :5 ! SY/EM ( APPE>ANCES WAS /ILL HALE1 ITS COM+ CRISIS WAS APPREH5D$ ONLY 9 ! 9HIBITIVE FLA%ES ( ! MO/ LUCID4 ,TODAY1 AMID ! DECOMPOSITION ( ALL VALUES1 ,PASCAL'S OBS]VATION /ATES ONLY :AT IS OBVI\S TO EV]YONE4 ,BY :AT MAGIC DO WE ATTRIBUTE ! LIVEL9ESS ( HUMAN PASSIONS TO LIFELESS =MS8 ,:Y DO WE SUCCUMB TO ! S$UCTION ( BORR[$ ATTITUDES8 ,:AT >E ROLES8 

,IS :AT DRIVES PEOPLE TO SEEK P[] ! V]Y WEAKNESS TO :I* ,P[] R$UCES !M8 ,! TYRANT IS IRK$ BY ! DUTIES ! SUBJECTION ( HIS PEOPLE IMPOSES ON HIM4 ,! PRICE HE PAYS = ! DIV9E CONSECRATION ( HIS AU?ORITY OV] M5 IS P]PETUAL MY?IC SACRIFICE1 A P]MAN5T HUMILITY BE=E ,GOD4 ,! MOM5T HE QUITS ,GOD'S S]VICE1 HE NO LONG] 'S]VES' HIS PEOPLE & HIS PEOPLE >E IMM$IATELY RELEAS$ FROM !IR OBLIGATION TO S]VE HIM4 ,:AT VOX POPULI1 VOX DEI REALLY MEANS IS3 0,:AT ,GOD WANTS1 ! PEOPLE WANT40 ,SLAVES >E NOT WILL+ SLAVES = LONG IF !Y >E NOT COMP5SAT$ = !IR SUBMISSION BY A %R$ ( P[]3 ALL SUBJECTION 5TAILS ! RI<T TO A MEASURE ( P[]1 & !RE IS NO SU* ?+ AS P[] ?AT DOES NOT EMBODY A DEGREE ( SUBMISSION4 ,?IS IS :Y SOME AGREE SO READILY TO BE GOV]N$4 ,:]EV] IT IS EX]CIS$1 ON EV]Y RUNG ( ! LADD]1 P[] IS P>TIAL1 NOT ABSOLUTE4 ,IT IS ?US UBIQUIT\S1 BUT EV] OP5 TO *ALL5GE4 

,! ROLE IS A CONSUMPTION ( P[]4 ,IT LOCATES ONE 9 ! REPRES5TATIONAL HI]>*Y1 & H5CE 9 ! SPECTACLE3 AT ! TOP1 AT ! BOTTOM1 9 ! MIDDLE BUT NEV] \TSIDE ! HI]>*Y1 :E!R ?IS SIDE ( IT OR BEYOND IT4 ,! ROLE IS ?US ! MEANS ( ACCESS TO ! ME*ANISM ( CULTURE3 A =M ( 9ITIATION4 ,IT IS ALSO ! M$IUM ( EX*ANGE ( 9DIVIDUAL SACRIFICE1 & 9 ?IS S5SE P]=MS A COMP5SATORY FUNCTION4 ,& LA/LY1 AS A RESIDUE ( SEP>ATION1 IT /RIVES TO CON/RUCT A BEHAVIORAL UNITY2 9 ?IS ASPECT IT DEP5DS ON ID5TIFICATION4 

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,9 A RE/RICTIVE S5SE1 ! EXPRESSION 0TO PLAY A ROLE 9 SOCIETY0 CLE>LY IMPLIES ?AT ROLES >E A DI/9CTION RES]V$ = A *OS5 FEW4 ,ROMAN SLAVES1 M$IEVAL S]FS1 AGRICULTURAL DAY-LABOR]S1 PROLET>IANS BRUTALIZ$ BY A ?IRTE5-H\R DAY -! LIKES ( !SE DO NOT HAVE ROLES1 OR !Y HAVE SU* RUDIM5T>Y ONES ?AT 'REF9$' PEOPLE CONSID] !M MORE ANIMALS ?AN M54 ,!RE IS1 AFT] ALL1 SU* A ?+ AS POV]TY F\ND$ ON EXCLUSION FROM ! POV]TY ( ! SPECTACLE4 ,BY ! N9ETE5? C5TURY1 H[EV]1 ! DI/9CTION BETWE5 GOOD WORK] & BAD WORK] HAD BEGUN TO GA9 GR\ND AS A POPUL> NOTION1 JU/ AS ?AT BETWE5 MA/] & SLAVE HAD BE5 VULG>IZ$1 ALONG ) ,*RI/1 UND] ! E>LI]1 MY?IC SY/EM4 ,IT IS TRUE ?AT ! SPREAD ( ?IS NEW IDEA WAS A*IEV$ ) LESS EF=T1 & ?AT IT NEV] ACQUIR$ ! IMPORTANCE ( ! MA/]-SLAVE IDEA 7AL?\< IT WAS SIGNIFICANT 5\< = ,M>X TO DEEM IT WOR?Y ( HIS D]ISION74 ,SO1 JU/ LIKE MY?IC SACRIFICE1 ROLES HAVE BE5 DEMOCRATIZ$4 ,9AU!NTICITY IS A RI<T ( MAN2 SU*1 9 A WORD1 IS ! TRIUMPH ( SOCIALISM4 ,TAKE A ?IRTY-FIVE-YE>-OLD MAN4 ,EA* MORN+ HE TAKES HIS C>1 DRIVES TO ! (FICE1 PU%ES PAP]S1 HAS LUN* 9 T[N1 PLAYS POOL1 PU%ES MORE PAP]S1 LEAVES WORK1 HAS A C\PLE ( DR9KS1 GOES HOME1 GREETS HIS WIFE1 KISSES HIS *ILDR51 EATS HIS /EAK 9 FRONT ( ! ,T,V1 GOES TO B$1 MAKES LOVE1 & FALLS ASLEEP4 ,:O R$UCES A MAN'S LIFE TO ?IS PA!TIC SEQU5CE ( CLI*ES8 ,A J\RNALI/8 ,A COP8 ,A M>KET RESE>*]8 ,A SOCIALI/-REALI/ AU?OR8 ,NOT AT ALL4 ,HE DOES IT HIMSELF1 BREAK+ HIS DAY D[N 9TO A S]IES ( POSES *OS5 MORE OR LESS UNCONSCI\SLY FROM ! RANGE ( DOM9ANT /]EOTYPES4 ,TAK5 OV] BODY & CONSCI\SNESS BY ! BL&I%M5TS ( A SUCCESSION ( IMAGES1 HE REJECTS AU!NTIC SATISFACTION & ESP\SES A PASSIONLESS ASCETICISM3 HIS PLEASURES >E SO MITIGAT$1 YET SO DEMON/RATIVE1 ?AT !Y CAN ONLY BE A FACADE4 ,! ASSUMPTION ( ONE ROLE AFT] ANO!R1 PROVID$ HE MIMICS /]EOTYPES SUCCESSFULLY1 IS TITILLAT+ TO HIM4 ,?US ! SATISFACTION D]IV$ FROM A WELL-PLAY$ ROLE IS 9 DIRECT PROPORTION TO HIS DI/ANCE FROM HIMSELF1 TO HIS SELF-NEGATION & SELF-SACRIFICE4 

,:AT P[] MASO*ISM HAS6 ,JU/ AS O!RS W]E ,C\NT ( ,S&OMIR1 ,PALAT9E ( ,SMIRN(F1 ,M>GRAVE ( ,?ORN1 ,DUKE ( ,C\RL&E1 SO HE 9VE/S HIS POSES AS DRIV]1 EMPLOYEE1 SUP]IOR1 SUBORD9ATE1 COLLEAGUE1 CU/OM]1 S$UC]1 FRI5D1 PHILATELI/1 HUSB&1 PAT]FAMILIAS1 VIEW]1 CITIZ5 ) A QUITE P]SONAL MAJE/Y4 ,& YET SU* A MAN CANNOT BE 5TIRELY R$UC$ TO ! IDIOTIC MA*9E1 ! LE?>GIC PUPPET1 ?AT ALL ?IS IMPLIES4 ,= BRIEF MOM5TS HIS DAILY LIFE MU/ G5]ATE AN 5]GY :I*1 IF ONLY IT W]E NOT RE*ANNELL$1 DISP]S$ & SQU&]$ 9 ROLES1 W\LD SUFFICE TO OV]?R[ ! WORLD ( SURVIVAL4 ,:O CAN GAUGE ! /RIK+-P[] ( AN IMPASSION$ DAYDREAM1 ( PLEASURE TAK5 9 LOVE1 ( A NASC5T DESIRE1 ( A RU% ( SYMPA?Y8 ,EV]YONE SEEKS SPONTANE\SLY TO EXT5D SU* BRIEF MOM5TS ( REAL LIFE2 EV]YONE WANTS BASICALLY TO MAKE SOME?+ :OLE \T ( !IR EV]YDAY LIFE4 ,BUT CONDITION+ SUCCE$S 9 MAK+ MO/ ( US PURSUE !SE MOM5TS 9 EXACTLY ! WRONG WAY BY WAY ( ! 9HUMAN ) ! RESULT ?AT WE LOSE :AT WE MO/ WANT AT ! V]Y MOM5T WE ATTA9 IT4  
  

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,/]EOTYPES HAVE A LIFE & DEA? ( !IR [N4 ,?US AN IMAGE :OSE MAGNETISM MAKES IT A MODEL = ?\S&S ( 9DIVIDUAL ROLES WILL EV5TUALLY CRUMBLE & DISAPPE> 9 ACCORDANCE ) ! LAWS ( CONSUMPTION1 ! LAWS ( CON/ANT NOVELTY & UNIV]SAL OBSOLESC5CE4 ,SO H[ DOES SPECTACUL> SOCIETY F9D NEW /]EOTYPES8 ,IT F9DS !M ?ANKS TO ?AT 9JECTION ( REAL CREATIVITY :I* PREV5TS SOME ROLES FROM CON=M+ TO AG+ /]EOTYPES 7RA!R AS LANGUAGE GETS A NEW LEASE ON LIFE ?R\< ! ASSIMILATION ( POPUL> =MS74 ,?ANKS1 9 O!R WORDS1 TO ?AT ELEM5T ( PLAY :I* TRANS=MS ROLES4 

,TO ! EXT5T ?AT IT CON=MS TO A /]EOTYPE1 A ROLE T5DS TO CONGEAL1 TO TAKE ON ! /ATIC NATURE ( ITS MODEL4 ,SU* A ROLE HAS NEI!R PRES5T1 NOR PA/1 NOR FUTURE1 BECAUSE ITS TIME RESEMBLES EXPOSURE TIME1 & IS1 SO TO SPEAK1 A PAUSE 9 TIME3 TIME COMPRESS$ 9TO ! DISSOCIAT$ SPACE-TIME :I* IS ?AT ( ,P[]4 7,H]E AGA9 WE SEE ! TRU? ( ! >GUM5T ?AT ,P[]'S /R5G? LIES 9 ITS FACILITY 9 5=C+ BO? ACTUAL SEP>ATION & FALSE UNION47 ,! TIMELESS MOM5T ( ! ROLE MAY BE COMP>$ TO ! C9EMATIC IMAGE1 OR RA!R TO ONE ( ITS ELEM5TS1 TO ONE FRAME1 TO ONE IMAGE 9 ! S]IES ( IMAGES ( M9IMALLY V>Y+ PR$ET]M9$ ATTITUDES :OSE REPRODUCTION CON/ITUTES A %OT4 ,9 ! CASE ( ROLES REPRODUCTION IS 5SUR$ BY ! RHY?MS ( ! ADV]TIS+ M$IA1 :OSE P[] ( DISSEM9ATION IS ! PRECONDITION = A ROLE'S A*IEVEM5T ( ! /ATUS ( A /]EOTYPE 7,MONROE1 ,SAGAN1 ,DEAN74 ,NO MATT] H[ MU* OR H[ LITTLE LIMELI<T A GIV5 ROLE ATTA9S 9 ! PUBLIC EYE1 H[EV]1 ITS PRIME FUNCTION IS ALWAYS ?AT ( SOCIAL ADAPTATION1 ( 9TEGRAT+ PEOPLE 9TO ! WELL POLIC$ UNIV]SE ( ?+S4 ,:I* IS :Y !RE >E HIDD5 CAM]AS ALWAYS READY TO CATAPULT ! MO/ P$E/RIAN ( LIVES 9TO ! SPOTLI<T ( 9/ANT FAME4 ,BLE$+ HE>TS FILL COLUMNS1 & SUP]FLU\S BODY HAIR BECOMES AN AFFAIR ( ,BEAUTY4 ,:5 ! SPECTACLE BATT5+ ON TO EV]YDAY LIFE TAKES A PAIR ( UNHAPPY LOV]S & MASS-M>KETS !M AS ,TRI/AN & ,ISOLDE1 SELLS A TATT]$ D]ELICT AS A PIECE ( NO/ALGIA1 OR MAKES A DRUDG+ H\SEWIFE 9TO A GOOD FAIRY ( ! KIT*51 IT IS ALREADY WAY AHEAD ( ANY?+ MOD]N >T CAN DREAM UP4 ,IT WAS 9EVITABLE1 P]HAPS1 ?AT PEOPLE W\LD 5D UP MODEL+ !MSELVES ON COLLAGES ( SMIL+ SP\SES1 CRIPPL$ *ILDR5 & DO-IT-Y\RSELF G5IUSES4 ,AT ANY RATE WE HAVE REA*$ ?AT PO9T & SU* PLOYS ALWAYS PAY (F4 ,ON ! O!R H& ! SPECTACLE IS FA/ APPROA*+ A SATURATION PO9T1 ! PO9T IMM$IATELY PRIOR TO ! ]UPTION ( EV]YDAY REALITY4 ,= ROLES N[ OP]ATE ON A LEVEL P]IL\SLY CLOSE TO !IR [N NEGATION3 ALREADY ! AV]AGE FAILURE IS H>D PUT TO IT TO PLAY HIS ROLE PROP]LY1 & SOME MALADJU/$ PEOPLE REFUSE !IR ROLES ALTOGE!R4 ,AS IT FALLS AP>T1 ! SPECTACUL> SY/EM />TS SCRAP+ ! B>REL1 DRAW+ N\RI%M5T FROM ! L[E/ SOCIAL /RATA4 ,IT IS =C$1 9 FACT1 TO EAT ITS [N %IT4 ,?US TONE-DEAF S+]S1 TAL5T-FREE >TI/S1 RELUCTANT LAUREATES & PALLID />S ( ALL K9DS EM]GE P]IODICALLY TO CROSS ! FIRMAM5T ( ! M$IA1 !IR RANK 9 ! HI]>*Y BE+ DET]M9$ BY ! REGUL>ITY ) :I* !Y A*IEVE ?IS FEAT4 

,:I* LEAVES ! HOPELESS CASES ?OSE :O REJECT ALL ROLES & ?OSE :O DEVELOP A !ORY & PRACTICE ( ?IS REFUSAL4 ,FROM SU* MALADJU/M5T TO SPECTACUL> SOCIETY A NEW POETRY ( REAL EXP]I5CE & A RE9V5TION ( LIFE >E B\ND TO SPR+4 ,! DEFLATION ( ROLES PRECIPITATES ! DECOMPRESSION ( SPECTACUL> TIME 9 FAVOR ( LIV$ SPACE-TIME4 ,:AT IS LIV+ 9T5SELY IF NOT ! MOBILIZATION & R$IRECTION ( ! CURR5T ( TIME1 SO LONG >RE/$ & LO/ 9 APPE>ANCES8 ,>E NOT ! HAPPIE/ MOM5TS ( \R LIVES GLIMPSES ( AN EXP&$ PRES5T ?AT REJECTS ,P[]'S ACCEL]AT$ TIME :I* DRIBBLES AWAY YE> AFT] YE>1 = AS LONG AS IT TAKES TO GR[ OLD8 

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,ID5TIFICATION4 ,! PR9CIPLE ( ,SZONDI'S TE/ IS WELL KN[N4 ,! PATI5T IS ASK$ TO *OOSE1 FROM =TY-EI<T PHOTOGRAPHS ( PEOPLE 9 V>I\S TYPES ( P>OXY/IC CRISIS1 ?OSE :I* EVOKE SYMPA?Y 9 HIM & ?OSE :I* EVOKE AV]SION4 ,! SUBJECT 9V>IABLY PREF]S ?OSE FACES EXPRESS+ 9/9CTUAL FEEL+S :I* HE ACCEPTS 9 HIMSELF1 & REJECTS ?OSE EXPRESS+ ONES :I* HE REPRESSES4 ,! RESULTS 5ABLE ! PSY*IATRI/ TO DRAW UP AN 9/9CTUAL PR(ILE ( HIS PATI5T :I* HELPS HIM DECIDE :E!R TO DIS*>GE HIM OR S5D HIM TO ! AIR-CONDITION$ CREMATORIUM KN[N AS A M5TAL HOSPITAL4 

,CONSID] N[ ! NE$S ( CONSUM] SOCIETY1 A SOCIETY 9 :I* MAN'S ESS5CE IS TO CONSUME TO CONSUME ,COCA-,COLA1 LIT]ATURE1 IDEAS1 EMOTIONS1 >*ITECTURE1 ,T,V1 P[]1 ETC4 ,CONSUM] GOODS1 IDEOLOGIES1 /]EOTYPES ALL PLAY ! P>T ( PHOTOS 9 A GIGANTIC V]SION ( ,SZONDI'S TE/ 9 :I* EA* ( US IS SUPPOS$ TO TAKE P>T1 NOT M]ELY BY MAK+ A *OICE1 BUT BY A COMMITM5T1 BY PRACTICAL ACTIVITY4 ,?IS SOCIETY'S NE$ TO M>KET OBJECTS1 IDEAS & MODEL =MS ( BEHAVIOR CALLS = A DECOD+ C5T] :]E AN 9/9CTUAL PR(ILE ( ! CONSUM] CAN BE CON/RUCT$ TO HELP 9 PRODUCT DESIGN & IMPROVEM5T1 & 9 ! CREATION ( NEW NE$S LIABLE TO 9CREASE CONSUMPTION4 ,M>KET RESE>*1 MOTIVATION TE*NIQUES1 OP9ION POLLS1 SOCIOLOGICAL SURVEYS & /RUCTURALISM MAY ALL BE CONSID]$ A P>T ( ?IS PROJECT1 NO MATT] H[ AN>*IC & FEEBLE !IR CONTRIBUTIONS MAY BE AS YET4 ,! CYB]NETICIANS CAN C]TA9LY SUPPLY ! MISS+ CO-ORD9ATION & RATIONALIZATION IF !Y >E GIV5 ! *ANCE4 

,AT FIR/ GLANCE ! MA9 ?+ W\LD SEEM TO BE ! *OICE ( ! 0CONSUMABLE IMAGE40 ,! H\SEWIFE-:O-USES-,FAIRY-,SN[ IS DIFF]5T & ! DIFF]5CE IS MEASUR$ 9 PR(ITS FROM ! H\SEWIFE-:O-USES-,TIDE4 ,! ,LABOR VOT] DIFF]S FROM ! ,CONS]VATIVE VOT]1 & ! ,COMMUNI/ FROM ! ,*RI/IAN1 9 MU* ! SAME WAY4 ,BUT SU* DIFF]5CES >E 9CREAS+LY H>D TO DISC]N4 ,! SPECTACLE ( 9COH]5CE 5DS UP PUTT+ A VALUE ON ! VANI%+ PO9T ( VALUES4 ,EV5TUALLY1 ID5TIFICATION ) ANY?+ AT ALL1 LIKE ! NE$ TO CONSUME ANY?+ AT ALL1 BECOMES MORE IMPORTANT ?AN BR& LOYALTY TO A P>TICUL> TYPE ( C>1 IDOL1 OR POLITICIAN4 ,! ESS5TIAL ?+1 AFT] ALL1 IS TO ALI5ATE PEOPLE FROM !IR DESIRES & P5 !M 9 ! SPECTACLE1 9 ! OCCUPI$ ZONE4 ,IT MATT]S LITTLE :E!R PEOPLE >E GOOD OR BAD1 HONE/ OR CRIM9AL1 LEFT-W+ OR RI<T-W+3 ! =M IS IRRELEVANT1 JU/ SO LONG AS !Y LOSE !MSELVES 9 IT4 ,LET ?OSE :O CANNOT ID5TIFY ) ,KHRU%*EV ID5TIFY ) ,YEVTU%5KO2 ?IS %\LD COV] EV]YONE BUT HOOLIGANS & WE CAN DEAL ) !M4 ,& 9DE$ IT IS ! ?IRD =CE ALONE ?AT HAS NO?+ TO ID5TIFY ) NO 5EMY1 NO PSEUDO-REVOLUTION>Y LEAD]4 ,! ?IRD =CE IS ! =CE ( ID5TITY ?AT ID5TITY 9 :I* EV]YONE RECOGNIZES & DISCOV]S HIMSELF4 ,!RE1 AT LEA/1 NO ONE MAKES DECISIONS = ME1 OR 9 MY NAME2 !RE MY FRE$OM IS ! FRE$OM ( ALL4  
  

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,!RE IS NO SU* ?+ AS M5TAL ILLNESS4 ,IT IS M]ELY A CONV5I5T LABEL = GR\P+ & ISOLAT+ CASES :]E ID5TIFICATION HAS NOT OCCURR$ PROP]LY4 ,?OSE :OM ,P[] CAN NEI!R GOV]N NOR KILL1 IT TAXES ) MADNESS4 ,! CATEGORY 9CLUDES EXTREMI/S & MEGALOMANIACS ( ! ROLE1 AS WELL AS ?OSE :O D]IDE ROLES OR REFUSE !M4 ,IT IS ONLY ! ISOLATION ( SU* 9DIVIDUALS :I* CONDEMNS !M1 H[EV]4 ,LET A ,G5]AL ID5TIFY ) ,FRANCE1 ) ! SUPPORT ( MILLIONS ( VOT]S1 & AN OPPOSITION IMM$IATELY SPR+S UP :I* S]I\SLY SEEKS TO RIVAL HIM 9 HIS LUNACY4 ,HORBIG]'S ATTEMPT TO 9V5T A ,NAZI PHYSICS MET ) A SIMIL> K9D ( SUCCESS4 ,G5]AL ,WALK] WAS TAK5 S]I\SLY :5 HE DREW A DI/9CTION BETWE5 SUP]IOR1 :ITE1 DIV9E & CAPITALI/ MAN ON ! ONE H&1 & BLACK1 DEMONIACAL1 COMMUNI/ MAN ON ! O!R4 ,FRANCO W\LD M$ITATE DEV\TLY & BEG ,GOD = GUIDANCE 9 OPPRESS+ ,SPA94 ,EV]Y:]E 9 ! WORLD >E LEAD]S :OSE COLD FR5ZY L5DS SUB/ANCE TO ! !SIS ?AT MAN IS A MA*9E = RUL+4 ,TRUE MADNESS IS A FUNCTION NOT ( ISOLATION BUT ( ID5TIFICATION4 

,! ROLE IS ! SELF-C>ICATURE :I* WE C>RY AB\T ) US EV]Y:]E1 & :I* BR+S US EV]Y:]E FACE TO FACE ) AN ABS5CE4 ,AN ABS5CE1 ?\<1 :I* IS /RUCTUR$1 DRESS$ UP1 PRETTIFI$4 ,! ROLES ( P>ANOIAC1 S*IZOPHR5IC OR PSY*OPA? DO NOT C>RY ! SEAL ( SOCIAL USEFULNESS2 9 O!R WORDS1 !Y >E NOT DI/RIBUT$ UND] ! LABEL ( P[]1 AS >E ! ROLES ( COP1 BOSS1 OR MILIT>Y (FIC]4 ,BUT !Y DO HAVE A UTILITY 9 SPECIFI$ PLACES 9 ASYLUMS & PRISONS4 ,SU* PLACES >E MUSEUMS ( A SORT1 S]V+ ! D\BLE PURPOSE1 FROM ,P[]'S PO9T ( VIEW1 ( CONF9+ DANG]\S RIVALS :ILE AT ! SAME TIME SUPPLY+ ! SPECTACLE ) NE$$ NEGATIVE /]EOTYPES4 ,= BAD EXAMPLES & !IR EXEMPL>Y PUNI%M5T ADD SPICE TO ! SPECTACLE & PROTECT IT4 ,IF ID5TIFICATION W]E MAXIMIZ$ ?R\< 9CREAS$ ISOLATION1 ! ULTIMATE FALS5ESS ( ! DI/9CTION BETWE5 M5TAL & SOCIAL ALI5ATION W\LD SOON BECOME CLE>4 

,AT ! OPPOSITE EXTREME FROM ABSOLUTE ID5TIFICATION IS A P>TICUL> WAY ( PUTT+ A DI/ANCE BETWE5 ! ROLE & ONE'S SELF1 A WAY ( E/ABLI%+ A ZONE ( FREE PLAY4 ,?IS ZONE IS A BRE$+ PLACE ( ATTITUDES DISRUPTIVE ( ! SPECTACUL> ORD]4 ,NOBODY IS EV] COMPLETELY SWALL[$ UP BY A ROLE4 ,EV5 TURN$ ON ITS HEAD1 ! WILL TO LIVE RETA9S A POT5TIAL = VIOL5CE ALWAYS CAPABLE ( C>RY+ ! 9DIVIDUAL AWAY FROM ! PA? LAID D[N = HIM4 ,ONE F9E MORN+1 ! FAI?FUL LACKEY1 :O HAS HI!RTO ID5TIFI$ COMPLETELY ) HIS MA/]1 LEAPS ON HIS OPPRESSOR & SLITS HIS ?ROAT4 ,= HE HAS REA*$ ?AT PO9T :]E HIS RI<T TO BITE LIKE A DOG HAS F9ALLY >\S$ HIS DESIRE TO /RIKE BACK LIKE A HUMAN BE+4 ,DID]OT HAS DESCRIB$ ?IS MOM5T WELL 9 ,RAMEAU'S ,NEPHEW & ! CASE ( ! ,PAP9 SI/]S ILLU/RATES IT EV5 BETT]4 ,! FACT IS ?AT ID5TIFICATION1 LIKE ALL MANIFE/ATIONS ( 9HUMANITY1 HAS ITS ROOTS 9 ! HUMAN4 ,9AU!NTIC LIFE FE$S ON AU!NTICALLY FELT DESIRES4 ,& ID5TIFICATION ?R\< ROLES IS D\BLY SUCCESSFUL 9 ?IS RESPECT4 ,9 ! FIR/ PLACE IT CO-OPTS ! PLEASURE TO BE D]IV$ FROM METAMORPHOSES1 FROM PUTT+ ON MASKS & GO+ AB\T 9 DIFF]5T DISGUISES4 ,SECONDLY1 IT APPROPRIATES MANK9D'S ANCI5T LOVE ( MAZES1 ! LOVE ( GETT+ LO/ SOLELY 9 ORD] TO F9D ONE'S WAY AGA93 ! PLEASURE ( ! D]IVE4 ,9 ?IS WAY ROLES ALSO LAY UND] CONTRIBUTION ! REFLEX ( ID5TITY1 ! DESIRE TO F9D ! RI*E/ & TRUE/ P>T ( \RSELVES 9 O!R PEOPLE4 ,! GAME CEASES TO 9VOLVE PLAY3 IT PETRIFIES BECAUSE ! PLAY]S CAN NO LONG] MAKE UP ! RULES4 ,! QUE/ = ID5TITY DEG5]ATES 9TO ID5TIFICATION4 

,LET US REV]SE ! P]SPECTIVE = A MOM5T4 ,A PSY*IATRI/ TELLS US ?AT 0,RECOGNITION BY SOCIETY LEADS ! 9DIVIDUAL TO EXP5D HIS SEXUAL DRIVES ON CULTURAL GOALS1 & ?IS IS ! BE/ WAY = HIM TO DEF5D HIMSELF AGA9/ !SE DRIVES40 ,READ3 ! AIM ( ROLES IS TO ABSORB VITAL 5]GIES1 TO R$UCE ]OTIC 5]GY BY 5SUR+ IT P]MAN5T SUBLIMATION4 ,! LESS ]OTIC REALITY !RE IS1 ! MORE ! SEXUALIZ$ =MS APPE>+ 9 ! SPECTACLE4 ,ROLES ,REI* W\LD SAY '>MOR+' GU>ANTEE ORGA/IC IMPOT5CE4 ,CONV]SELY1 TRUE PLEASURE1 JOIE DE VIV] & ORGA/IC POT5CY %ATT] BODY >MOR & ROLES4 ,IF 9DIVIDUALS C\LD /OP SEE+ ! WORLD ?R\< ! EYES ( ! P[]S-?AT-BE1 & LOOK AT IT FROM !IR [N PO9T ( VIEW1 !Y W\LD HAVE NO TR\BLE DISC]N+ :I* ACTIONS >E REALLY LIB]AT+1 :I* MOM5TS >E LI<TN+ FLA%ES 9 ! D>K NI<T ( ROLES4 ,REAL EXP]I5CE CAN ILLUM9ATE ROLES CAN X-RAY !M1 SO TO SPEAK 9 SU* A WAY AS TO RETRIEVE ! 5]GY 9VE/$ 9 !M1 TO EXTRICATE ! TRU? FROM ! LIES4 ,?IS TASK IS AT ONCE 9DIVIDUAL & COLLECTIVE4 ,?\< ALL ROLES ALI5ATE EQUALLY1 SOME >E MORE VULN]ABLE ?AN O!RS4 ,IT IS EASI] TO ESCAPE ! ROLE ( A LIB]T9E ?AN ! ROLE ( A COP1 EXECUTIVE OR RABBI4 ,A FACT TO :I* EV]YONE %\LD GIVE A LITTLE ?\<T4 

#d 

  

,COMP5SATION4 ,! ULTIMATE REASON :Y PEOPLE COME TO VALUE ROLES MORE HI<LY ?AN !IR [N LIVES IS ?AT !IR LIVES >E PRICELESS4 ,:AT ?IS MEANS1 9 ITS AMBIGUITY1 IS ?AT LIFE CANNOT BE PRIC$1 CANNOT BE M>KET$2 & ALSO ?AT SU* RI*ES CAN ONLY BE DESCRIB$ ACCORD+ TO ! SPECTACLE'S CATEGORIES AS 9TOL]ABLE POV]TY4 ,9 ! EYES ( CONSUM] SOCIETY POV]TY IS :ATEV] CANNOT BE BR\<T D[N TO T]MS ( CONSUMPTION4 ,FROM ! SPECTACUL> PO9T ( VIEW ! R$UCTION ( MAN TO CONSUM] IS AN 5RI*M5T3 ! MORE ?+S HE HAS1 ! MORE ROLES HE PLAYS1 ! MORE HE IS4 ,SO IT IS DECRE$ BY ! ORGANIZATION ( APPE>ANCES4 ,BUT1 FROM ! PO9T ( VIEW ( LIV$ REALITY1 ALL P[] SO ATTA9$ IS PAID = BY ! SACRIFICE ( TRUE SELF-REALIZATION4 ,:AT IS GA9$ ON ! LEVEL ( APPE>ANCES IS LO/ ON ! LEVEL ( BE+ & BECOM+4 

,?US LIV$ EXP]I5CE ALWAYS FURNI%ES ! RAW MAT]IAL ( ! SOCIAL CONTRACT1 ! CO9 9 :I* ! 5TRY FEE IS PAID4 ,LIFE IS SACRIFIC$1 & ! LOSS COMP5SAT$ BY MEANS ( ACCOMPLI%$ PRE/IDIGITATION 9 ! REALM ( APPE>ANCES4 ,! MORE DAILY LIFE IS ?US IMPOV]I%$1 ! GREAT] ! ATTRACTION ( 9AU!NTICITY1 & VISE V]SA4 ,DISLODG$ FROM ITS ESS5TIAL PLACE BY ! BOMB>DM5T ( PROHIBITIONS1 LIMITATIONS & LIES1 LIV$ REALITY COMES TO SEEM SO TRIVIAL ?AT APPE>ANCES BECOME ! C5T] ( \R ATT5TION1 UNTIL ROLES COMPLETELY OBSCURE ! IMPORTANCE ( \R [N LIVES4 ,9 AN ORD] ( ?+S1 COMP5SATION IS ! ONLY ?+ ?AT GIVES A P]SON ANY WEI<T4 ,! ROLE COMP5SATES = A LACK3 ULTIMATELY1 = ! LACK ( LIFE2 MORE IMM$IATELY1 = ! LACK ( ANO!R ROLE4 ,A WORK] CONCEALS HIS PRO/RATION B5EA? ! ROLE ( =EMAN1 & ! POV]TY ( ?IS ROLE ITSELF B5EA? ! 9COMP>ABLY SUP]IOR IMAGE ( A LATE-MODEL C>4 ,BUT EV]Y ROLE IS PAID = BY SELF-9JURY 7OV]WORK1 ! R5UNCIATION ( 'LUXURIES'1 SURVIVAL1 ETC474 ,AT BE/ IT IS AN 9EFFECTIVE PLUG = ! GAP+ W\ND LEFT BY ! VAMPIRIZATION ( ! SELF & ( REAL LIFE4 ,! ROLE IS AT ONCE A ?REAT & A PROTECTIVE %IELD4 ,ITS ?REAT5+ ASPECT IS ONLY FELT SUBJECTIVELY1 H[EV]1 & DOES NOT EXI/ (FICIALLY4 ,(FICIALLY1 ! ONLY DANG] LIES 9 ! LOSS OR DEVALUATION ( ! ROLE3 9 LOSS ( HONOR1 LOSS ( DIGNITY1 OR 7HAPPY PHRASE67 LOSS ( FACE4 ,?IS AMBIGUITY ACC\NTS TO MY M9D = PEOPLE'S ADDICTION TO ROLES4 ,IT EXPLA9S :Y ROLES /ICK TO \R SK91 :Y WE GIVE UP \R LIVES = !M4 ,!Y IMPOV]I% REAL EXP]I5CE BUT !Y ALSO PROTECT ?IS EXP]I5CE FROM BECOM+ CONSCI\S ( ITS IMPOV]I%M5T4 ,9DE$1 SO BRUTAL A REVELATION W\LD PROBABLY BE TOO MU* = AN ISOLAT$ 9DIVIDUAL TO TAKE4 ,?US ROLES P>TAKE ( ORGANIZ$ ISOLATION1 ( SEP>ATION1 ( FALSE UNION1 :ILE COMP5SATION IS ! DEPRESSANT ?AT 5SURES ! REALIZATION ( ALL ! POT5TIALITIES ( 9AU!NTICITY1 ?AT GETS US HI< ON ID5TIFICATION4 

,SURVIVAL & ITS PROTECTIVE ILLUSIONS =M AN 9SEP>ABLE :OLE4 ,! 5D ( SURVIVAL NATURALLY 5TAILS ! DISAPPE>ANCE ( ROLES 7AL?\< !RE >E SOME DEAD PEOPLE :OSE NAMES >E L9K$ TO /]EOTYPES74 ,SURVIVAL )\T ROLES IS TO BE (FICIALLY DEAD4 ,JU/ AS WE >E CONDEMN$ TO SURVIVAL1 SO WE >E CONDEMN$ TO 0KEEP UP APPE>ANCES0 9 ! REALM ( 9AU!NTICITY4 ,>MOR+ 9HIBITS FRE$OM ( GE/URE BUT ALSO DEAD5S BL[S4 ,B5EA? ?IS C>APACE WE >E COMPLETELY VULN]ABLE4 ,BUT AT LEA/ WE CAN /ILL PLAY 0LET'S PRET5D0 WE /ILL HAVE A *ANCE TO PLAY ROLES (F AGA9/ ONE ANO!R4 

,ROSANOV'S APPROA* IS NOT A BAD ONE3 0,EXT]NALLY1 ,I DECL9E4 ,SUBJECTIVELY1 ,I AM QUITE 9DECL9ABLE4 ,I DON'T AGREE4 ,I'M A K9D ( ADV]B40 ,9 ! 5D1 ( C\RSE1 ! WORLD MU/ BE MODEL$ ON SUBJECTIVITY3 !N ,I WILL 'AGREE' ) MYSELF 9 ORD] TO 'AGREE' ) O!RS4 ,BUT1 RI<T N[1 TO ?R[ \T ALL ROLES LIKE A BAG ( OLD CLO!S W\LD AM\NT TO D5Y+ ! FACT ( SEP>ATION & PLUNG+ 9TO MY/ICISM OR SOLIPSISM4 ,I AM 9 5EMY T]RITORY1 & ! 5EMY IS )9 ME4 ,I DON'T WANT HIM TO KILL ME1 & ! >MOR ( ROLES GIVES ME A MEASURE ( PROTECTION4 ,I WORK1 ,I CONSUME1 ,I KN[ H[ TO BE POLITE1 H[ TO AVOID AGGRAVATION1 H[ TO KEEP A L[ PR(ILE4 ,ALL ! SAME1 ?IS WORLD ( PRET5SE HAS TO BE DE/ROY$1 :I* IS :Y IT IS A %REWD C\RSE TO LET ROLES PLAY EA* O!R (F4 ,SEEM+ TO HAVE NO RESPONSIBILITY IS ! BE/ WAY ( BEHAV+ RESPONSIBLY T[>D ONESELF4 ,ALL JOBS >E DIRTY SO DO !M DIRTILY6 ,ALL ROLES >E LIES1 BUT LEAVE !M ALONE & !Y'LL GIVE EA* O!R ! LIE6 ,I LOVE ! >ROGANCE ( ,JACQUES ,VA*E :5 HE WRITES3 0,I W&] FROM RU9S TO VILLAGE ) MY MONOCLE ( ,CRY/AL & A DI/URB+ !ORY ( PA9T+4 ,I HAVE BE5 9 TURN A LIONIZ$ AU?OR1 A CELEBRAT$ PORNOGRAPHIC DRAFTSMAN & A SC&AL\S CUBI/ PA9T]4 ,N[ ,I AM GO+ TO /AY AT HOME & LET O!RS EXPLA9 & DEBATE MY P]SONALITY 9 ! LI<T ( ! ABOVE M5TION$ 9DICATIONS40 ,MY ONLY RESPONSIBILITY IS TO BE ABSOLUTELY HONE/ ) ?OSE :O >E ON MY SIDE1 ?OSE :O >E TRUE P>TISANS ( AU!NTIC LIFE4 

,! MORE DETA*$ ONE IS FROM A ROLE1 ! EASI] IT BECOMES TO TURN IT AGA9/ ! 5EMY4 ,! MORE EFFECTIVELY ONE AVOIDS ! WEI<T ( ?+S1 ! EASI] IT IS TO A*IEVE LI<TNESS ( MOVEM5T4 ,COMRADES C>E LITTLE = =MS4 ,!Y >GUE OP5LY1 CONFID5T 9 ! KN[L$GE ?AT !Y CANNOT 9FLICT W\NDS ON EA* O!R4 ,:]E COMMUNICATION IS G5U9ELY S\<T1 MISUND]/&+S >E NO CRIME4 ,BUT IF Y\ ACCO/ ME >M$ TO ! TEE?1 UND]/&+ AGREEM5T ONLY 9 T]MS ( A VICTORY = Y\1 !N Y\ WILL GET NO?+ \T ( ME BUT AN EVASIVE POSE1 & A =MAL SIL5CE 9T5D$ TO 9DICATE ?AT ! DISCUSSION IS CLOS$4 ,= 9T]*ANGE ON ! BASIS ( CONT5D+ ROLES IS USELESS A PRIORI4 ,ONLY ! 5EMY WANTS TO FI<T ON ! T]RA9 ( ROLES1 ACCORD+ TO ! RULES ( ! SPECTACLE4 ,IT IS H>D 5\< KEEP+ ONE'S PHANTOMS AT >M'S L5G?3 :O NE$S 'FRI5D%IPS' :I* PUT US BACK ON ! SAME FOOT+8 ,W\LD ?AT BIT+ & B>K+ C\LD WAKE PEOPLE UP TO ! DOG'S LIFE ROLES =CE !M TO LIVE WAKE !M UP TO ! IMPORTANCE ( !IR SELVES6 

,=TUNATELY1 ! SPECTACLE ( 9COH]5CE IS OBLIG$ TO 9TRODUCE AN ELEM5T ( PLAY 9TO ROLES4 ,ITS LEVEL+ ( ALL E?ICAL DI/9CTIONS MAKES IT IMPOSSIBLE TO TAKE S]I\SLY4 ,! PLAYFUL APPROA* TO ROLES LEAVES !M FLOAT+ 9 ! SEA ( ITS 9DIFF]5CE4 ,?IS ACC\NTS = ! RA!R UNHAPPY EF=TS ( \R REORGANIZ]S ( APPE>ANCES TO 9CREASE ! PLAYFUL ELEM5T 7,T,V GAME %[S1 ETC471 TO PRESS FLIPPANCY 9TO ! S]VICE ( CONSUMPTION4 ,! DIS9TEGRATION ( APPE>ANCES T5DS TO FO/] DI/ANC+ FROM ROLES4 ,SOME ROLES1 BE+ DUBI\S OR AMBIGU\S1 EMBODY !IR [N SELF-CRITICISM4 ,! SPECTACLE IS DE/9$ EV5TUALLY = RECONV]SION 9TO A COLLECTIVE GAME4 ,DAILY LIFE1 SEIZ+ :ATEV] MEANS IT HAS TO H&1 WILL E/ABLI% ! PRECONDITIONS = ?IS GAME'S NEV]-5D+ EXPANSION4 

,FROM 3 ,!,AN>*I/,LIBR>Y4ORG4 

,*RONOLOGY 3 
,NOVEMB] #c1 #aifd 3 ,P>T #a1 ,*APT] #ae -- ,PUBLICATION4 
,APRIL #b#g1 #bb 3 ,P>T #a1 ,*APT] #ae -- ,ADD$4 

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