,! ,MALL OR ! ,AGORA8 
,REVITALIZ+ ! ,AN>*I/ ,BOOKFAIR 

,PEOPLE 3 

,AU?OR 3 ,WILLIAM ,GILLIS 

,TEXT 3 

,AN>*I/ BOOKFAIRS >E ONE ( ! MO/ 9T]E/+ FEATURES ( AN>*I/ LIFE4 

,A BOOKFAIR IS IMM$IATELY RECOGNIZABLE AS HI]>*ICAL4 ,!RE >E ! BOOKSELL]S & !RE >E ! CONSUM]S4 ,:AT SEP>ATES ! TWO IS NOT M]ELY ! PHYSICALITY ( A TABLE1 BUT ! CAPITAL 9VE/M5T IT REPRES5TS4 ,?OSE DI/RO+ HAVE USUALLY BE5 REQUIR$ TO PUR*ASE SPACE 9 ! BOOKFAIR4 ,BUT MOREOV] !Y HAVE HAD TO 9VE/ 9 ! ?+S !Y >E N[ TRY+ TO SELL4 

,& !SE 9VE/M5TS >E (T5 WELL BEYOND ! MEANS ( A GOOD P]C5TAGE ( ! AN>*I/S !Y ATTEMPT TO SELL TO4 ,A TABLE = A DAY CAN CO/ BETWE5 #e & #b DOLL>S1 & :ILE IT US$ TO BE ! CASE ?AT AN>*I/ BOOKFAIRS W\LD USUALLY PROVIDE EXT5SIVE \TDOOR SPACE = FREE TABL+ OR BLANKET+1 ?IS PRACTICE HAS UN=TUNATELY DRI$ UP4 ,:ILE ! ,S,F ,BOOKFAIR = EXAMPLE US$ TO HAVE DOZ5S ( FOLKS LAY+ \T GOODS ON BLANKETS = FREE :5 IT TOOK PLACE 9 P59SULA P>K1 !SE DAYS Y\ SEE AT MO/ TWO OR F\R PACK$ 9 ON ! SIDEWALK OR SIDE ( A BUILD+4 ,:]E BUY+ A TABLE 9SIDE WAS ONCE AN ACT ( LUXURY & L>GESSE T[>D ! ORGANIZ]S1 TODAY IT IS MORE ( A REQUISITE4 

,FEW SQUATT]S OR PUNKS HAVE ?AT K9D ( MONEY TO CASUALLY ?R[ AWAY1 & SO !RE'S IMM$IATELY A V]Y CLE> ORD]+ PROVID$ BY ! TABLES4 ,AGE1 WEAL?1 & SOCIAL CAPITAL >E TANGL$ UP 9 V>I\S WAYS TABLE TO TABLE1 BUT ! LOOM+ S5SE ( DIFF]5CE & 9ACCESSIBILITY IS PALATABLE4 

,:]EAS1 ONCE UPON A TIME1 KIDS W\LD CASUALLY BR+ !IR P]SONAL Z9ES OR COLLECTIONS ( PAMPHLETS 9 ORD] TO MAKE A FEW DOZ5 BUCKS1 ?IS IS N[ BLOCK$ BY ! EXP5SE ( =MAL TABLES4 ,?US1 ! ONLY AN>*I/S :O CAN AF=D TO TABLE >E L>GELY PUBLI%+ H\SES1 =MAL ORGANIZATIONS1 & A FEW WELL E/ABLI%$ >TI/S4 

,& ! AN>*I/ PUBLI%+ H\SES SIT ON T5S ( ?\S&S OR EV5 MILLIONS ( DOLL>S ( BUILT UP 9VE/M5T4 ,/AFF$ BY BOR$ MIDDLE AG$ PUNKS GO+ ?R\< =MULAIC 9T]ACTIONS !Y'VE REPEAT$ 9 CITY AFT] CITY1 ) ! SAME PEOPLE4 ,O/5SIBLE POLITICAL 5EMIES SEE EA* O!R 9 T[N AFT] T[N1 A CULTUR$ CIVILITY BLE$+ SL[LY 9TO AN OLD BOY'S NETWORK D$ICAT$ TO MA9TA9+ & CONTA9+ ! AN>*I/ MILIEU4 ,TODAY ! NIHILI/ HAS ! SYNDICALI/'S BACK1 TOMORR[ ! PLAT=MI/ CALLS ! 9SURRECTO TO GIVE HIM A HEADS UP AB\T SOME 0CRAZY FEM9I/S40 ,:ILE ! KIDS P>TY OR FUCK (F1 ! ELD] BOOK-SL+]S MEET UP 9 FANCI] RE/AURANTS AFT]W>DS 9 L>GE POLITE CLU/]S1 P]HAPS DRAGG+ ALONG A FEW NEW APPR5TICES1 DANGL+ ! PROMISES ( ELITE MEMB]%IP TO !M4 ,MONEY IS SP5T CASUALLY1 TO ! SIL5T ALI5AT$ T]ROR ( ! POOR] FRI5DS DRAGG$ ALONG1 & R>EIFI$ POLITICK+ IS 5GAG$ 9 %AMELESSLY4 

,GRUMBL+ & SN>K AB\T 0,AN>*Y ,MALL0 IS UNIV]SAL AMONG ! RANK & FILE1 BUT IT DOESN'T *ANGE ANY?+ AB\T ! /RUCTURE ( ! AFFAIR4 

0,ALAS10 COMES ! IMM$IATE SAC*>9E REFRA91 0!RE IS NO E?ICAL CONSUMPTION UND] CAPITALISM40 

,AT EV]Y MOM5T1 9 EV]Y SQU>E 9* ( AN AN>*I/ BOOKFAIR1 ! T5SION IS APP>5T & LAU<$ (F4 0,IS ANY?+ Y\ DO UND] CAPITALISM E?ICAL8 ,IS WORK+ OR BUY+ ANY?+ E?ICAL8 ,( C\RSE NOT40 ,! BOOKFAIR IS !N SE5 AS A K9D ( EXT5SION ( ! T5SIONS & HYPOCRISIES ?AT WE >E =C$ 9TO 9 \R DAILY LIFE1 A SPACE :]E WE DIRECTLY G5]ATE & REPLICATE ?OSE T5SIONS BECAUSE1 0:AT >E Y\ GONNA DO1 Y\ GOTTA E>N A LIV+40 

,! PROBLEM H]E -- & ONE ( ! CORE REASONS ?AT $IFICES ( SOCIAL CAPITAL >E ABLE TO BE BUILT 9 BACKROOMS ( ! AN>*I/ MILIEU -- IS ?AT A CONFUS$ & IMPOSSIBLE IDEAL IS US$ TO BL9D & D]AIL ALL 9QUIRY 9TO BETT] WAYS ( RELAT+ TO ONE ANO!R4 

,AN>*I/S HAVE UN=TUNATELY BE5 SLID 9TO OPPOS+ M>KETS 9 & ( !MSELVES -- SEE+ EX*ANGE1 MONEY1 ETC1 AS PRIMORDIAL EVILS OR ! CORE S\RCE & LOGIC ( CAPITALISM4 

,AS A CONSEQU5CE WE DISMISS CONSID]+ H[ M>KETS C\LD BE DIFF]5T AS A RE=MI/ ?9K+4 ,! NOTION ( AN 0EGALIT>IAN0 M>KET IS SE5 AS AN IMPOSSIBILITY1 & ?US WE SURR5D] TO ! MO/ P]V]SE NORMS :5 WE CON/RUCT M>KETPLACES4 

,?IS DOESN'T HAVE TO BE ! CASE4 

,LET ME ELABORATE ON ?REE POSSIBLE *ANGES1 MO/LY C5T]$ >\ND REMOV+ B>RI]S TO 5TRY1 & H[ EXI/+ HO/ILITY TO M>KETS IMP$ES ADOPTION ( !M4 

 "9"9"9 #a7 ,REMOVE OR DRAMATICALLY UND]M9E ! CO/ & NECESSITY ( TABLES4 

,!RE >E ALWAYS TRADE(FS :5 IT COMES TO V5UES & ! CO/S ATT5DANT TO TRY+ TO MAKE !M ACCESSIBLE1 BUT POPUP V5UES 9 P>KS OR P>K+ LOTS >E TOTALLY POSSIBLE4 ,IMAG9E IF BOOKFAIRS 9 A CITY W]E MORE FREQU5T ?AN GIANT ANNUAL EV5TS & MORE FLUID4 ,WE MI<T SEE AN>*I/S DO+ SMALL POPUP FAIRS :]E V5DORS MIX ALONGSIDE O!R USES ( SPACE LIKE A FREE /ORE OR REALLY REALLY FREE M>KET4 ,P>T ( ! REASON BOOKFAIRS BECOME SU* LABORI\SLY REGIM5T$ & OSSIFI$ UND]TAK+S IS BECAUSE FEW PEOPLE >E WILL+ TO PUT UP ) CONSI/5TLY ORGANIZ+ !M1 ESPECIALLY :5 !RE'S ! COGNITIVE DISSONANCE ( OPPOS+ M>KETS4 ,ON ! O!R H& SMALL B&S ( Y\NG AN>*I/S FREQU5TLY F9D WAYS TO PUT ON SMALL REALLY REALLY FREE M>KETS & ! LIKE = M>G9AL CO/S1 BUT GET />KLY LIMIT$ ATT5DANCE 9 P>T BECAUSE WE FR[N UPON SELL+ & BUY+4 ,CREAT+ SPACES :]E MORE 9DIVIDUALS OR 9=MAL GR\PS >E 5C\RAG$ TO HAVE !IR [N DI/RO1 >T1 OR PROJECT & ALL TABLE 7OR BLANKET7 TOGE!R W\LD CREATE MORE DYNAMISM & ACTIVE 5GAGEM5T4 ,& IF ! GIANT PUBLI%]S CAN'T AF=D TO TABLE 9 A R&OM P>K ?IS MON? 9 SOME T[N !Y DON'T LIVE 91 ) ALL ! RISK & R&OMNESS ATT5DANT TO SU* S*EMES1 ALL ! BETT]4 ,?AT AN>*ISM HAS = SO LONG BE5 DOM9AT$ BY ,BIG ,=MAL ,PUBLI%]S & ,BIG ,=MAL ,ORGANIZATIONS HAS ALWAYS BE5 AN EMB>RASS+ DISGRACE4 

 "9"9"9 #b7 ,NORMALIZE PUTT+ Y\R CONT5T ONL9E = FREE4 

,?IS ONE RAISES HACKLES BECAUSE UN=TUNATELY MANY AN>*I/S >E GRIPP$ 9 ! *A9S ( M>XI/ N>RATIVES >\ND BE+ [$ REIMBURSEM5T = Y\R LABOR4 ,9 ! WOR/ =M ?IS LOOKS LIKE DECL>ATIONS ?AT1 0,IF Y\ TORR5T A BOOK Y\'RE /EAL+ FROM ! AU?OR40 ,BUT MORE SUBTLE V>IATIONS >E /ILL COMMON1 0:Y %\LD ,I PUT MY MANUSCRIPT ONL9E & DELIB]ATELY HURT MY [N 9COME80 ,WELL LET'S PEEL AP>T :AT'S UNIQUE AB\T R5D]+ 9=MATION 9TO A GOOD 9 A TRANSACTION4 ,:5 Y\ SELL SOMEONE PICKLES Y\ >E G5]ALLY P]CEIV$ AS [+ !M HONE/Y AB\T ! CONT5T ( ! GOOD4 ,A BUY] CAN'T FULLY CONS5T TO A TRANSACTION :5 ALL ! DETAILS AB\T :AT IS BE+ TRANSACT$ >E HIDD5 FROM H]4 ,! 9=MATION ASYMMETRY IS %>P & CAN TURN QUITE P]NICI\S4 ,CONSID] A FAM\S WRIT] :OSE BOOKS WILL BE 9FLU5TIAL REG>DLESS ( :E!R Y\ F9D CONT5T 9 !M DEPLORABLE4 ,9 ORD] TO /AY AW>E ( OR CRAFT DEF5SES TO HIS WRIT+ Y\ >E =C$ 9TO PAY+ HIM MONEY4 ,& ?IS FLIPS >\ND TO CREATE B>RI]S TO ! UNKN[N WRIT]S TACKL+ NEW MAT]IAL 9 *ALL5G+ WAYS -- :Y TAKE A *ANCE BY BUY+ A Z9E OR BOOK IF Y\ DON'T KN[ :E!R Y\'LL LIKE IT8 ,ADDITIONALLY :ILE IT'S EASY TO SEE PEOPLE TRAD+ PICKLES 9 A FREE SOCIETY1 IT'S H>D TO SEE 9TELLECTUAL PROP]TY NORMS P]SI/+1 S9CE !Y DEP5D UPON PROACTIVE C5SOR%IP BY ! /ATE4 ,9=MATION IS NOT A NATURALLY SC>CE GOOD1 UNLIKE Y\R P>TICUL> BAT* ( HOMEMADE PICKLES1 IT HAS TO BE =CIBLY MADE SC>CE4 ,AN>*I/S ( ALL /RIPES %\LD SEE \RSELVES AT W> ) ! 9TELLECTUAL PROP]TY NORMS ( \R SOCIETY & SEEK TO UND]M9E RESPECT = !M 9 EV]Y WAY4 ,A PHYSICAL BOOK IS A SC>CE GOOD ) TANGIBLE CO/S TO ITS CON/RUCTION1 & !RE >E REASONS PEOPLE CAN DESIRE !M 9/EAD ( ! RAW TEXT4 ,AU?ORS CAN ALWAYS MAKE MONEY FROM !IR LABOR VIA EXPLICIT & MORE CONS5SUAL ME?ODS ( DONATION ?AT DON'T RELY UPON >TIFICIAL 9=MATION ASYMMETRIES4 ,BUT MO/ ( ALL ! DI/+UI%+ ( AN ELITE AU?ORIAL CLASS )9 AN>*ISM IS DEEPLY P]NICI\S & DANG]\S4 ,AN AU?ORIAL CLASS 7& PUBLI%+ H\SE HI]>*IES7 PROPP$ UP BY ! /ATE'S 9TELLECTUAL PROP]TY NORMS IS EV5 WORSE4 ,:ATEV] Y\R POSITION ON PROP]TY1 TREAT+ 9=MATION LIKE PROP]TY IS F> MORE P]NICI\S ?AN MORE NORMAL SORTS ( PROP]TY LIKE PICKLES1 & ITS UNIQUE 9JU/ICES %\LDN'T GET OBSCUR$ BY 0ALL PROP]TY IS BAD0 CONFLATIONS4 

 "9"9"9 #c7 ,UTILIZE SLID+ SCALES TO BLUNT H>M 7& TAX ! RI*74 

,IT'S ET]NALLY AMUS+ TO ME ?AT WE -- ! EVIL M>KET AN>*I/S -- >E FREQU5TLY ! ONLY V5DOR AT AN>*I/ BOOKFAIRS UTILIZ+ AN EXPLICIT SLID+ SCALE4 ,P>T ( ! REASON = ?IS IS ?AT MAK+ PRICES FLUID FEELS LIKE HAGGL+ TO A LOT ( AN>*I/S1 & !Y WANT TO AVOID DWELL+ UPON ! REALITY ( ! TRANSACTION AS MU* AS POSSIBLE4 ,MONEY IS TYPICALLY EX*ANG$ QUICKLY & ) A FA9T S5SE ( DI/A/E & MUTUAL APOLOGIA1 ! PUBLI%] GRIMAC+ :5 !Y GIVE ! PRICE4 ,BUT ,I FEEL IT'S OBVI\SLY UNCONSCIONABLE TO *>GE A ?READB>E TE5 SQUATT] ! SAME AS A SURBURBANITE MIDDLE AG$ M>XI/4 ,SLID+ SCALE IS (T5 A FUZZY SORT ( HAGGL+ ?AT LEV]AGES HONOR & P]SONAL E?ICS -- & 9 R>E 9/ANCES SOMEONE OP5LY TAKES ADVANTAGE ( IT -- BUT USUALLY AFT] ! 0WELL :AT DO Y\ SUGGE/80 IT BECOMES A MORE OP5 & =?RI<T CONV]SATION ?AT HELPS SITUATE BO? P>TICIPANTS 9 ! EX*ANGE TO ONE ANO!R4 ,COMPASSION & HONE/Y IS MET ) ! SAME1 A FLICK]+ MOM5T ( COMMUNISM :]E BO? P>TIES COLLABORATE 9 FIGUR+ \T H[ TO REAPPORTION GOODS BETWE5 !M TO RESOLVE ISSUES ( DESIRE & CO/4 ,UNLIKE ! IMP]I\S DECL>ATION ( PRICES BY SOME FACELESS ORG1 ?IS APPROA* DOESN'T HIDE FROM ! NATURE ( ! EX*ANGE1 BUT SEEKS TO 9FLU5CE ITS *>ACT]4 ,IT'S LONG BE5 PO9T$ \T ?AT ONE ( ! WAYS FRE$ M>KETS ]ODE CONC5TRATIONS ( WEAL? 9 ! ABS5CE ( ! /ATE IS VIA AN 9ABILITY TO HIDE BEH9D SOME IMP]SONAL ANONYMIZATION4 ,! RI* MAN ALWAYS PAYS MORE AT ! LOCAL M>KETPLACE4 ,& SO TO DO ! ALO( BOOKFAIR T\RI/S :O ,I KN[ WON'T READ OR TAKE S]I\SLY ! ?+S !Y BUY4 ,BUT !RE'S ONE MORE B5EFIT ( UTILIZ+ A SLID+ SCALE3 IT ALL[S ME TO EXPRESS ON ! M>KET MY [N DESIRE AT GETT+ C]TA9 MAT]IAL 9TO P>TICUL> H&S4 ,A PUGNACI\S KID COMES OV] TO PICK AN >GUM5T & 5DS UP BE+ DEFUZ$ FROM ! C>TOONI% N>RATIVE HE CAME 9 )1 HESITANTLY BUY+ A S+LE BOOKLET :ILE SUSPICI\SLY EYE+ ANO!R -- ,I HAPPILY H& HIM ! SECOND = FREE4 ,I WRITE & REPRODUCE ! WORK ( O!RS 9 ORD] TO AFFECT ! WORLD1 TO 5GAGE ) IT4 ,IF SU* EF=T HAS VALUE TO SOMEONE !N ,I AM HAPPY TO RECEIVE ! GIFT ( !IR MONEY 9 EX*ANGE1 BUT IF NOT1 !N ,I HAVE ALWAYS BE5 HAPPY TO SUB/ITUTE A LITTLE BIT ( PU%+ A MOP OR FIX+ A WEBSITE TO OBTA9 ! ?+S ( EX*ANGE VALUE ,I WANT4 

,!SE ?REE *ANGES >E NOT PANACEAS1 !RE >E DEEP & WID] PROBLEMS ) ! AN>*I/ MILIEU & ) ! G5TRIFI$1 C5TRALIZ$1 PREC>I\S CONTEXTS ( CAPITALISM ?AT FRAME US4 ,BUT !Y W\LD GO A LONG WAY 9 REVITALIZ+ ! ROTT+ BOOKFAIR =M4 ,:AT !Y REQUIRE IS A SOLID S5SE ( \R CORE E?ICAL VALUES1 & A LESS C>TOONI% & SUFFOCAT+ FE> ( M>KETS4 

,! AGORA HAS ALWAYS BE5 A FECUND SITE = AN>*I/S4 ,! M>KETPLACE A SITE = BUILD+ PREFIGURATIVE ALT]NATIVES & MOBILIZ+ RESI/ANCE4 ,SELL+ BURRITOS & TAMALES ALONGSIDE ,I,W,W ORGANIZ]S %\T+ FROM SOAPBOXES AB\T ! LATE/ /RIKE4 ,WE'VE ALL[$ ! SIMPLI/IC MIDDLE CLASS CONC]NS AB\T 0CONSUM]ISM0 TO CR[D \T ! REFLEXIVE LUMP5 SPIRIT ( HU/L+4 

,SO LONG AS AN>*I/S CONT9UE TO FE> M>KETS WE WILL LOCK \RSELVES UP 9 T5SE HYPOCRISIES ?AT GIVE COV] TO PROBLEMATIC DYNAMICS & RE9=CE 9/ITUTIONAL P[]4 

,FROM 3 ,!,AN>*I/,LIBR>Y4ORG4 

,*RONOLOGY 3 
,JANU>Y #b#a1 #bba 3 ,! ,MALL OR ! ,AGORA8 -- ,ADD$4 
,JANU>Y #f1 #bbb 3 ,! ,MALL OR ! ,AGORA8 -- ,UPDAT$4 

 FILE G5]AT$ FROM 3  
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