,TE*NOLOGY 

,PEOPLE 3 

,AU?OR 3 ,ALFR$O ,M>IA ,BONANNO 

,TEXT 3 

,:5 READ+ ! FOLL[+ PAGES IT W\LD BE WELL TO PUT EV]Y?+ ?AT WE ALREADY KN[ AB\T TE*NOLOGY ASIDE4 ,9DE$1 :AT KN[L$GE OR HYPO!SIS PASS$ (F AS C]TA9TY MAKES UP ! SCI5TIFIC ASPECT ( TE*NOLOGY8 ,NOT MU*4 

,IF WE TAKE A LOOK 9SIDE ! DRAW] ( E/ABLI%$ SCI5TIFIC RESE>* FROM :I* SOME?+ CONCRETE DID EM]GE1 WE SEE A S]IES ( UTILITIES4 ,?AT IS1 ?+S DONE = A PURPOSE1 EV5 NEGATIVE1 AS 9 ! CASE ( MILIT>Y TE*NIQUES4 ,?IS PURPOSE IS NE>LY ALWAYS TW(OLD3 TO REPLACE SOME?+ PREEXI/5T1 ?US A*IEV+ A SURPLUS ( USE & RETURNS1 & TO OP5 UP NEW HORIZONS ( USABILITY4 ,SPECIALIZ$ WORK]S EUPHEMI/ICALLY REF]R$ TO AS SCI5TI/S1 USUALLY NITWITT$ & 9 ! PAYROLL ( V>I\S PATRONS1 DO NOT HAVE IDEAS1 ONLY CAPABILITY1 & !SE CONCEPTS NE$ TO BE CL>IFI$4 

,IDEAS ALL[ US TO UND]/& :AT LIES BE=E US & H[ ?IS C\LD EVOLVE1 9 O!R WORDS !Y 5ABLE US TO SEE 9 ORD] TO =ESEE4 ,CAPABILITY 5ABLES US TO USE A DEVICE1 READ A PROGRAM OR EV5 BUILD ONE 7SILLY B9>Y SEQU5CES71 PUT AN OBJECT 9 ! APPROPRIATE BOX !N TURN OV] & FALL ASLEEP 9 PEACE4 

,IDEAS KEEP US 9 CON/ANT TURMOIL1 !Y DON'T LET US RE/1 !Y DEM& ! BE/ ( US & :5 WE GIVE EV]Y?+ !Y PU% US /ILL FUR!R1 BEYOND ! IMAG9ABLE1 BEYOND ! D[N-TO-E>? SUBMISSION ?AT DOME/ICATES BO? SCI5TI/S & KN[-ALL IDIOTS1 BUT NOT SOMEONE ) AN IDEA 9 !IR HEAD & !IR HE>T4 ,A SKILL$ WORK] :O HAS COMPLET$ !IR RESE>* & BE5 APPLAUD$ BY ! ILLU/RI\S PUBLIC = !IR DISCOV]Y1 SO TO SPEAK1 FEELS ACCOMPLI%$4 ,! KN[L$GEABLE IDIOT :O HAS PRODUC$ ! ULTIMATE ANNOTATION ( A LIT]>Y OPUS 5DS !IR DAYS 9 ! IVORY T[] ( A UNIV]SITY AUDITORIUM4 ,NEI!R ( !SE PROTOTYPES IS CAPABLE ( P]CEIV+ ! P[]FUL D]EALIZ+ ACTION ?AT IS /RIK+ BO? !M & !IR COHORTS ?R\< TE*NOLOGY4 

,:Y8 

,BECAUSE ! WORLD IS MADE ( ?+S ?AT NE$ TO BE PUT 9 !IR PLACE1 ?+S ?AT LIE LIMPLY 9 ! H&S & PROJECTS ( !SE IDIOTS OR SCI5CE WORK]S1 >E MANIPULAT$1 BUILT & REBUILT EV]Y DAY SO ?AT EV]Y?+ PROCE$S AS IT %\LD4 ,ANY HICCUP MU/ BE /IFL$1 ANY CONTRADICTION OV]COME1 BUT NONE ( ?IS LEVEL+ & OV]TAK+ MU/ GO BEYOND PRE-E/ABLI%$ ROLES1 EV5 IF RI<T N[ !Y SEEM LIKE ! IMP]VI\S HEI<TS ( OP]ATIONAL 9TELLIG5CE4 ,& 9 FACT !Y >E1 BUT ALL )9 ! AMBIT ( QUANTITATIVE DO+1 NO QUALITY GLIMM]S ON ! HORIZON :]E ! CONT9U\S REPETITION ( ! ACCUMULATION ( FACTS M>KS ! EPITOME ( PROGRESS4 ,?IS COLLECTIVE G5]ALIZ$ FLATT5+ DOES NOT EXCLUDE ! MO/ PRODUCTIVE M9DS ON ! PLANET1 ?OSE NORMALLY CONSID]$ TO BE ! BEACONS ( 9TELLIG5CE :O ATTRACT ! 9T]E/ ( SOME ( ! PRIVILEG$ SEEK+ TO 9CREASE !IR WEAL?4 

,F> AWAY FROM ?IS L[-LIFE ( LE>N$ FOOLS & BLEAT+ WORK]S !RE /ILL EXI/S A WORLD ( P]SONAL COMMITM5T1 ACTION1 ATTACK ON ! SUPPORT+ /RUCTURES SEEK+ TO POSSIBLY GO BEYOND & REA* A QUALITY ?AT CAN TRANS=M LIFE &1 ALONG ) LIFE1 REALITY RI<T !RE 9 FRONT ( US4 ,( C\RSE1 ?IS IS OBVI\SLY A SMALL ?+ 7A P9PRICK P]HAPS871 & SO :AT8 ,= US IT IS NEV] A P9PRICK BUT SOME?+ ?AT TRANS=MS \R :OLE EXI/5CE AS IT RISES TO ATTACK A WRET*$ PROJECT ?AT IS TAK+ EV]Y?+ WE >E1 \R V]Y REALITY1 AWAY FROM US4 

,BECAUSE TE*NOLOGY'S PROJECT IS TO ACCOMPLI% A TOTALIZ+ TASK1 ! D]EALIZATION ( ! WORLD4 

,:AT DO !SE WORDS MEAN8 

,I %ALL TRY TO EXPLA9 !M AS BE/ ,I CAN4 

,! :OLE ( ! TE*NIQUES CURR5TLY 9 OP]ATION MAKES UP :AT WE CALL ! ECONOMY4 ,?IS HAS BE5 9CORPORAT$ 9TO TE*NOLOGY4 ,YET TE*NOLOGY IS SOME?+ DIFF]5T1 RADICALLY DIFF]5T FROM ! SUM ( ! 9DIVIDUAL TE*NIQUES4 ,! LATT] >E CONT9UALLY REPRODUC+ ! WORLD 9 :I* WE LIVE1 TE*NOLOGY MAKES IT UNREAL1 TAKES AWAY ITS SUB/ANCE1 DEPRIVES IT ( ITS REALITY4 ,AT ?IS PO9T A LITTLE PATI5CE IS REQUIR$ FROM ! READ] TO AVOID GIV+ UP & ?R[+ !SE POOR PAGES AWAY 9 DISGU/4 

,LET'S NOT =GET ?AT TE*NOLOGY'S AIM IS TO FLATT5 & UNI=MIZE REALITY4 ,SO F> ?IS GOAL HAS ONLY BE5 A*IEV$ 9 SMALL P>T1 BUT ! ATTEMPTS ( ! V>I\S TE*NIQUES TO FI<T = ! HI<E/ PR(IT = 9DIVIDUAL PRODUC]S CANNOT GO ON 9DEF9ITELY4 ,IT IS IMPOSSIBLE TO =CE EV]YBODY TO USE ! SAME MODEL ( C>1 EV5 IF IT IS ! ONE BE/ SUIT$ = ! CURR5T TRAFFIC CONDITIONS1 OR TO WE> ! SAME SUIT4 ,SO ! PROBLEM MU/ BE BYPASS$4 ,?IS IS D]EALIZATION4 ,OBJECTS >E FREELY PRODUC$ & IMPOS$ ON CONSUM]S ?R\< ! M>KET 9 ALL ! WAYS ?AT WE KN[1 BUT !IR MEAN+1 !IR SIGNIFICANCE1 HAS BE5 WEAK5$1 ?AT IS1 !Y HAVE BE5 DEPRIV$ ( !IR SUB/ANCE4 ,?IS PROCESS IS NOT YET :OLLY VISIBLE1 IT EXI/S 9 C]TA9 SECTORS MORE ?AN 9 O!RS1 BUT IT IS PRECISELY BY PROMOT+ ?IS G5]ALIZ$ CULTURAL FLATT5+ ?AT TE*NOLOGY IS A*IEV+ ITS GOALS4 ,WE BUY C>S ?AT >E CLE>LY NOT SUITABLE = ! TRAFFIC 9 ! BIG CITIES & USE !M WELL BEL[ !IR POT5TIAL BECAUSE ! REMA9D]1 !IR IMPOS+ CON/RUCTION1 IS SIMPLY A SIGN ( \R SOCIAL LEVEL1 ! SO-CALL$ /ATUS SYMBOL ON :I* SO MANY WORDS HAVE BE5 WA/$4 ,FA%ION %[S PRES5T DESIGNS ?AT NO ONE C\LD EV] WE>1 SO WE HAPPILY D[NGRADE !SE CULTURAL ASPIRATIONS TO \R [N LEVEL4 ,A ?\S& SIGNALS 7SEE C9EMA1 TELEVISION1 LIT]ATURE7 GIVE US 9DICATIONS ( ALL ! ]OTIC IMPULSES ?AT WE C\LD EXP]I5CE1 !N WE CONT5T \RSELVES ) MORE MODE/ LEVELS ( FULFILLM5T BETT] SUIT$ TO \R [N SEXUALITY1 :I* IS USUALLY NOT ALL ?AT EXTRAORD9>Y4 ,AS WE PO9T \T 9 ANO!R >TICLE1 \R TIME IS HORR5D\SLY SECTORIALIZ$1 GIV+ US ! ILLUSION ( LIV+1 BREA?+ & 5JOY+ LIFE BUT WE >E ACTUALLY ASLEEP MO/ ( ! TIME4 ,TAK5 TO ! EXTREME1 ?IS IS S\ND+ ! DEA? KNELL = ANY O!R POSSIBLE P]SPECTIVE4 

,AS WE CAN SEE1 TE*NOLOGY HAS SUCCE$$ 9 BUILD+ AN EXTREMELY ADVANC$ MODEL ( D]EALIZATION 9 SOME >EAS1 LESS SO 9 O!RS1 BUT ! PROJECT HAS A GREAT]1 ALL-5COMPASS+1 PURPOSE1 TO D]EALIZE ! HUMAN BE+4 

,CULTURAL FLATT5+ IS NOT ! MA9 AIM ( ! TE*NOLOGICAL UND]TAK+1 ?IS IS MORE AN 9/RUM5T ?AN AN AIM4 ,BEYOND ?AT1 A HORIZON ( UNI=MIZ+ IS UNFOLD+ 9 ! ABS5CE ( REALITY4 ,9 ! FACE ( ?IS RAMPANT FICTITI\SNESS1 AN EFFECTIVE RESPONSE C\LD BE TO REAFFIRM H>% REALITY4 ,I AM :AT ,I AM CAPABLE ( DO+1 SO ,I TRY TO EXT5D ?IS & BECOME ! HOMO FAB] ( MY DE/9Y4 ,I CAN *ANGE IT1 DIFF]5TIATE IT FROM ?AT ( O!RS1 LIVE A MEAN+FUL LIFE )9 ! V]Y PRODUCTION SET-UP ?AT IS TRY+ TO SUFFOCATE ME4 ,( C\RSE ?IS IS JU/ *ATT]1 OR GIBB]I%4 ,BY M]ELY DO+ ,I CANNOT A*IEVE ANY?+ BEYOND :AT IS BE+ BUILT >\ND ME4 ,UNREALIZ$1 ,I BUILD NON-REALIZATIONS & BECOME EV] MORE 9CL9$ TO TAKE IRREALITY = REALITY1 SO CAN ADAPT TO MY ZOMBIE LIFE4 ,I CAN ACCUMULATE ALL ! KN[L$GE ,I LIKE BY M]ELY DO+1 BUT ,I WILL NEV] BE ABLE TO TRANS=M ANY ( IT 9TO A TOOL ( LIB]ATION OR1 )\T GO+ TOO F>1 A MEANS ( ATTACK4 ,?IS IS ! MI/AKE MADE BY MANY :O SEE KN[L$GE AS AN >I/OCRATIC TOOL US$ BY ! P[]FUL TO MA9TA9 !IR PRIVILEGE4 ,!RE IS A LOT ( TRU? 9 ?IS BUT SOME?+ IS LACK+4 ,KN[L$GE SECURES DOM9ANCE1 BUT DOM9ION IDIOTIZES ITSELF1 LEAV+ DIFF]5TIAT$ PROCESSES 9 CIRCULATION ?AT C\LD 5DANG] IT AT ANY MOM5T4 ,A COMMITTEE ( LE>N$ IDIOTS & SKILL$ WORK]S W\LD NEV] BE ABLE TO CONTROL ! WORLD1 :]EAS ! TE*NOLOGICAL PROCESS ( D]EALIZATION C\LD4 ,?IS IS :AT WE NE$ TO UND]/&4 ,WE MU/ SEIZE ! 9/RUM5TS TO ATTACK :ILE WE >E /ILL 9 TIME1 ?AT IS1 BE=E WE >E COMPLETELY D]EALIZ$ BY TE*NOLOGY1 & !SE 9/RUM5TS >E ALSO CULTURAL4 

,ONE ( ! WAYS ?AT TE*NOLOGY IS D]EALIZ+ US IS ?R\< (F]+ US 9COMPLETE PATT]NS ( REASON+ ?AT >E MEAN+LESS 9 !MSELVES1 SO QUITE UNREAL1 BUT :I* WE >E ALREADY CAPABLE ( TAK+ AS REAL4 ,A S]IES ( !SE IS BE+ =M$ BY EXTRACT+ C]TA9 MODELS ( PROTE/ FROM ! REC5T PA/1 OPPORTUNELY EMPTY+ !M ( CONT5T & R5D]+ !M UNREAL4 ,= EXAMPLE1 ! /RUGGLE AGA9/ TE*NOLOGY BY REFUS+ TO USE ! GADGETS ?AT 9FLU5CE \R DAILY LIVES 7MOBILE PHONES1 COMPUT]S1 ETC471 %UTT+ ONESELF AWAY 9 SOME HOLE 9 ! C\NTRY OR 9 ! M\NTA9S1 US+ RIDICUL\S L+UI/IC OB/RUCTIONS TO 9DICATE A REJECTION ( PA/ BEHAVIORAL PATT]NS 7= EXAMPLE ! REFUSAL ( ! MASCUL9E =M TO 9CLUDE ! FEM99E1 ETC471 ! VEGET>IAN IDEOLOGY1 ! VEGAN ONE1 & SO MANY O!R LITTLE TRAPS OPPORTUNELY PUT 9TO EFFECT BY TE*NOLOGY4 

,! TRANSITION FROM ! SYMBOL TO ! REAL ?+ & VICE V]SA (T5 HAPP5S RAPIDLY = NO APP>5T REASON4 ,WE LI/5 TO MANGL$ MUSIC R$UC$ TO SYMBOLS ?AT WE ABSORB PASSIVELY4 ,EV]Y N[ & !N WE REEM]GE DUE TO A SURVIV+ TRACE ( CULTURE & BECOME AW>E ( :AT IS HAPP5+ TO \R E>S4 ,BUT ?IS /EP CANNOT BE TAK5 )\T M$IATION & SUPPORT4 ,(T5 ALONGSIDE ! SYMBOL SOME?+ COMES 9TO PLAY1 ?AT DI/ORTS ! SUB/ITUTIVE MEAN+4 ,! SYNCRETIC WEAL? BECOMES ! 9T]M$I>Y BETWE5 ! SYMBOL AS GO+ BEYOND & ! UNREALIZ$ PRES5CE ( ! ?+ BECKON+ US FROM UND] \R DAYDREAM4 ,SO WE WAKE UP ) SOME?+ 9 \R H&S & BECOME AW>E NOT ONLY ( \R IDIOCY BUT ( ! =CES ?AT MADE US SO PR(\NDLY IDIOTIC4 ,?IS ?+ F9DS US N[ LO/ 9 ! =E/ ( SYMBOLS BUT1 SOMETIMES1 IT IS SO /RONG AS TO %[ US A PA? AMID ?\S&S & ?\S&S ( !M1 A PA? ?AT CAN LEAD US \T TO ! PO9T ( CLA%+ ) REALITY4 ,BUT ?IS REALITY ISN'T ?AT H>D ?+ FULL ( MEAN+S ?AT CAN BE US$ TO SATISFY DESIRES & NE$S1 IT IS /ILL A HALLUC9ATION4 ,SO WE >E AT A CROSSROADS4 ,WE CAN *>GE HEAD D[N AGA9/ ALL ?AT RESONATES 9 IGNORANCE & FALSE IMMAN5CE1 & = ?IS WE NE$ A DESIGNATION1 A SOLID FOO?OLD ?AT WE MU/ F9D !RE 9 ! PA? ?AT WE OP5$ UP 9 ! =E/ ) SO MU* EF=T4 ,OR WE CAN TURN ! O!R WAY & GO BACK TO SLEEP4 ,AFT] ALL IT MI<T JU/ HAVE BE5 A BAD DREAM1 A W>P$ S5SE ( LIFE1 :5 WE HAVE BE5 DEAD = SOME TIME & /9K LIKE CORPSES )\T REALIZ+ IT4 

,BUT ! DESIGNATION HAS /RUCK US1 9 SOME WAY4 ,RESI/ AS WE MI<T1 HAV+ S5S$ ?AT BEH9D ! UNREAL HIDES ANO!R CONNOTATION UNKN[N TO US1 ?AT BEH9D ! TURN+ ( ! PA? 9 ! =E/ !RE IS A BREA? ( LIFE ?AT C\LD WAKE UP ! SLEEP+ 0BEAUTY0 & RECALL MANY ?+S ?AT WE HAVE LONG =GOTT5 OR HAVE NEV] KN[N4 ,WE S5SE ?AT BEH9D ?IS DESIGNATION LIES ! BLACK VOID ( ACTION1 ! DREAM ?AT AWAK5S1 ACCUS+ US ( SLO? & C[>DICE1 ( ! URG5T NE$ TO GIVE \R LIVES A PU%1 LOOK >\ND1 & ABOVE ALL FI<T ! SYNCRETISM ?AT CONNECTS ! SYMBOL ) ! ?+ SYMBOLIZ$1 IRREALITY ) REALITY1 ! IRREALIZ+ ME*ANISM ?AT SANG US ! LULLABY RI<T TO ! PO9T ( A POSSIBLE AWAK5+4 

,& H]E WE MU/ PUT \R LIFE ON ! L9E4 

,ALFR$O ,M4 ,BONANNO 

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