,SELL+ ,\RSELVES ,\T 

,PEOPLE 3 

,AU?OR 3 ,CRIME?,9C4 

,TEXT 3 

,LOOK AT ! H>DCORE COMMUNITY1 FROM A DI/ANCE--:AT DO Y\ SEE8 ,! MO/ VISIBLE SIGNS ( \R EXI/5CE1 BESIDES B&S PLAY+ 9 BASEM5TS & R5T$ \T HALLS1 >E ! 'Z9ES & RECORDS WE SELL4 ,& OP5 UP ALMO/ ANY ONE ( ?OSE 'Z9ES1 & Y\ SEE ADV]TISEM5TS = O!R 'Z9ES1 O!R RECORDS1 O!R PRODUCTS4 ,9 FACT1 ASIDE FROM ! ADV]TISEM5TS1 :AT >E MO/ ( \R 'Z9ES AB\T8 ,! RECORD REVIEWS1 ! 'Z9E REVIEWS1 ! TOP T5 LI/S ALL DEAL ) PRODUCTS TO BUY & SELL4 ,! PHOTOS ( H>DCORE B&S HOPP+ >\ND & %\T+ 9V>IABLY FEATURE KIDS DRESS$ 9 C]TA9 /YLES 7B& %IRTS1 TATTOOS1 ETC471 AS IF TO 9DICATE ?AT !SE FA%IONS1 :I* >E NOT TOO *EAP1 >E AN 9TR9SIC P>T ( BE+ 9VOLV$ 9 H>DCORE4 

,& :5 Y\ GET MORE DEEPLY 9VOLV$ 9 H>DCORE1 Y\ F9D ?AT Y\ REALLY DO SP5D QUITE A BIT ( TIME BUY+ & SELL+ PRODUCTS4 ,Y\ />T GO+ TO MORE %[S & BUY+ ! RECORDS & 'Z9ES Y\ HE> AB\T4 ,Y\ BUY SOME B& %IRTS & MAYBE PUR*ASE SOME CLO!S1 PI]C+S1 OR TATTOOS ?AT >E SIMIL> TO ! ONES Y\R FRI5DS 9 ! H>DCORE COMMUNITY HAVE4 ,Y\ />T A 'Z9E ( Y\R [N1 & HAVE TO WORRY AB\T H[ TO BUY ! COPIES TO MAKE IT1 &--H[ TO SELL IT4 ,Y\ />T A B&1 & WORRY AB\T MAK+ DEMOS & SELL+ !M1 AB\T BUY+ EQUIPM5T & BE+ PAID TO PLAY %[S2 Y\ />T A DI/RIBUTION1 & WORRY AB\T H[ TO SELL ALL ! ?+S Y\ ORD]2 Y\ />T A RECORD LABEL1 & Y\ WORRY AB\T SELL+ RECORDS1 BUY+ ADV]TIS+1 SELL+ MORE RECORDS1 MORE & MORE BUY+ & SELL+4 ,?AT SEEMS TO BE ONE ( ! MA9 !MES ( H>DCORE TODAY1 IF NOT ! MA9 !ME3 ECONOMICS4 ,ONE ( ! MA9 ?+S ?AT ID5TIFIES A KID :O IS GETT+ 9VOLV$ 9 H>DCORE IS ! RECORDS & 'Z9ES HE BUYS2 & ! PEOPLE :O >E MORE DEEPLY 9VOLV$ USUALLY SP5D EV5 MORE TIME ?9K+ AB\T ECONOMICS--WORRY+ AB\T MONEY1 AB\T PROMOT+ !IR PRODUCTS1 AB\T SALES & PR(ITS1 S9CE MO/ ( ! PROJECTS WE UND]TAKE 9 H>DCORE RI<T N[ SEEM TO BE BUS9ESS 5T]PRISES4 ,?AT'S ! PROBLEM3 MO/ ( ! PROJECTS WE UND]TAKE 9 ! H>DCORE COMMUNITY RI<T N[ SEEM TO BE BUS9ESS 5T]PRISES4 

,( C\RSE WE HAVE TO SELL ?+S TO BE ABLE TO MAKE !M & %>E !M ) EA* O!R AT ALL1 LIV+ AS WE DO 9 A CAPITALI/ SY/EM :]E IT'S DIFFICULT GET ANY?+ = FREE4 ,BUT IF ?IS IS ! CASE1 WE /ILL %\LD BE MORE AW>E ( ! EFFECTS ( ! WAYS WE CONDUCT BUS9ESS1 & ALSO /RIVE = ALT]NATIVES SO ?AT WE WILL NOT BE LIMIT$ TO ONLY ONE =M ( 9T]ACTION4 ,& IF WE TRULY >E 9T]E/$ 9 TRANS=M+ \R LIVES 9 FUNDAM5TAL WAYS1 RA!R ?AN JU/ GO+ ?R\< ! MOTIONS ( BE+ ANO!R Y\? SUBCULTURE1 BUY+ & SELL+ PRODUCTS %\LD PLAY A MU* SMALL] ROLE 9 \R COMMUNITY ?AN IT DOES4 ,IT %\LD BE EXTREMELY CLE> FROM LOOK+ AT ! CORPORATE EXPLOITATION ( ! HIPPIE SUBCULTURE1 ! 7POP7 PUNK SUBCULTURE1 & A ?\S& O!R Y\? SUBCULTURES ?AT ANY COMMUNITY_/SUBCULTURE ?AT FOCUSES PRIM>ILY ON PRODUCTS & IMAGE IS VULN]ABLE TO BE+ TAK5 OV] BY CORPORATE 9T]E/S4 ,WE CAN'T BEAT 0! ,MAN0 BY PLAY+ HIS [N GAME4 ,BESIDES1 !RE >E SO MANY O!R K9DS ( 9T]ACTION ?AT >E WOR? TRY+1 ?AT MI<T BE BETT] = ALL ( US4 

,S,E,L,L,+ ,?,+,S ,I,S ,N,O,T 0,P,R,O,G,R,E,S,S0 

  

,FIR/ ( ALL1 & MO/ IMPORTANTLY1 WE MU/ REMEMB] ?AT BY ITSELF SELL+ ?+S DOES NOT ACCOMPLI% ANY?+4 ,JU/ BECAUSE MORE KIDS B\<T H>DCORE RECORDS ?IS YE> ?AN EV] BE=E DOES NOT MEAN ?AT ! IDEAS ON ?OSE H>DCORE RECORDS >E GO+ TO AFFECT MORE PEOPLE 9 G5U9E WAYS4 ,9 FACT1 SOME ME?ODS ( PROMOTION & DI/RIBUTION ?AT WORK TO 9CREASE SALES ALSO WORK TO DI/RACT ATT5TION 7BO? ! RECORD LABEL'S ATT5TION & ! BUY]S' ATT5TION7 FROM ! IDEAS ?AT >E ADDRESS$ ON ! RECORD1 AS WE'LL DISCUSS BEL[4 

,BUY+ & SELL+ GOODS & S]VICES IS ! F\NDATION ( \R ECONOMY H]E 9 ! ,U4,S4,A4 & ,EUROPE1 & CONSEQU5TLY1 IT (T5 SEEMS TO BE ! C5TRAL FOCUS ( \R LIVES4 ,WE SP5D HALF ( \R WAK+ H\RS & MO/ ( \R 5]GY AT \R C>E]S1 & ALMO/ ALL ! C>E]S AVAILABLE HAVE TO DO ) SELL+ ?+S OR S]VICES1 OR PROMOT+ ?OSE SALES1 ETC4 ,& :]E HAS ?AT GOTT5 US8 ,! COMPANIES ?AT SELL ! MO/ USELESS PRODUCTS1 LIKE ,COCA ,COLA1 A*IEVE ! BIGGE/ SALES1 BECAUSE !Y CAN AF=D TO SP5D ! MO/ MONEY ON ADV]TIS+ & PROMOT+ !IR PO9TLESS PRODUCT4 ,A NUMB] ( L>GE CORPORATIONS >E DE/ROY+ ! 5VIRONM5T 7,MC,DONALDS1 ,EXXON1 ETC47 & ANIMALS 7! MEAT & DAIRY 9DU/RY71 F9ANC+ OPPRESSION ( HUMAN BE+S 7,PEPSI1 ETC471 PROMOT+ PRODUCTS ?AT DE/ROY PEOPLE 7! TOBACCO 9DU/RY1 ETC471 & MI/REAT+ OR UND]PAY+ !IR WORK]S 7,NIKE & ALMO/ EV]Y O!R CORPORATION ,I CAN ?9K (7--ALL 9 ! NAME ( PR(IT1 BECAUSE PR(IT IS ! MO/ IMPORTANT GOAL 9 ?IS K9D ( ECONOMY4 ,! CORPORATIONS ?AT WILL NOT SELL ?+S AS RU?LESSLY AS ! O!RS1 ?AT WILL NOT /OMP OV] ANY?+ 9 !IR PA? TO 9CREASE SALES1 DIE \T1 :ILE ! CORPORATIONS ?AT ACT ) ! LEA/ CONC]N = ! WORLD 9 !IR QUE/ = SALES COME TO DOM9ATE ! ECONOMY 7& ?US ! WORLD7 :5 0SELL+ ?+S0 IS ! MA9 FOCUS4 ,! PRODUCTS ?AT CAT] TO ! L[E/ COMMON D5OM9ATOR 7BAD TELEVISION %[S1 SILLY MOVIES1 ETC47 A*IEVE ! WIDE/ SALES 9 ?IS SY/EM1 & COME TO DOM9ATE \R LIVES4 ,BECAUSE \R SOCIETY TREATS 0SELL+ ?+S0 AS AN 5D RA!R ?AN A MEANS1 WE LIVE 9 A WORLD ?AT IS FUCK$ UP 9 A ?\S& DIFF]5T WAYS4 

,DO WE REALLY WANT TO MIRROR MA9/REAM SOCIETY 9 \R [N COMMUNITY BY CONC5TRAT+ ON ?AT SAME K9D ( ECONOMIC 9T]ACTION8 ,IT SEEMS POSSIBLE ?AT ?AT SY/EM MI<T HAVE ! SAME EFFECTS 9 H>DCORE ?AT IT DOES 9 MA9/REAM SOCIETY1 IF WE'RE NOT C>EFUL4 ,?AT IS TO SAY--! LABELS & O!R H>DCORE BUS9ESSES ?AT HAVE ! LEA/ SCRUPLES1 ?AT C>E ! LEA/ AB\T ! VALUE ( !IR PRODUCTS & ! EFFECTS ( ! WAYS !Y SELL !IR PRODUCTS1 MI<T COME TO HAVE ! MO/ P[] & 9FLU5CE 9 A SC5E :]E SELL+ ?+S IS ! MA9 FOCUS444 BECAUSE ?\< O!R LABELS MI<T C>E MORE AB\T ! WAY !Y GO AB\T BUS9ESS1 !Y WON'T BE ABLE TO COMPETE ) ! M>KET+ & BUS9ESS SAVVY ( !IR RU?LESS1 HE>TLESS COMPETITORS4 ,& !N1 ?\< SOME KIDS :O HAVE COME TO BE CONC]N$ AB\T ISSUES LIKE CONSUM]ISM W\LD *OOSE TO SUPPORT ! MORE 9DEP5D5T_/NOT-PR(IT-MOTIVAT$ LABELS1 ! LABELS ?AT W]E ! MO/ VISIBLE TO ! MO/ PEOPLE W\LD BE ! ONES :O CONC5TRAT$ ! MO/ ON PURE SALES ALONE & ?\<T LITTLE AB\T ANY?+ ELSE4 

,9 FACT1 IF Y\ LOOK AT H>DCORE RI<T N[1 IT'S NOT H>D TO SEE ?AT V]Y ?+ HAPP5+4 

,A,D,V,],T,I,S,+ 

  

,:5 Y\ SELL ?+S1 IT'S NECESS>Y TO LET PEOPLE KN[ ?AT ?AT !Y >E AVAILABLE FROM Y\1 & SO ADV]TIS+ HAS BECOME A FUNDAM5TAL P>T ( ! WAY WE DO BUS9ESS TODAY1 BO? 9SIDE & \TSIDE ( ! H>DCORE COMMUNITY4 ,?IS AFFECTS US 9 A C\PLE ( WAYS4 ,FIR/ ( ALL1 0L[E/ COMMON D5OM9ATOR0 ADV]TIS+1 :I* DE-EMPHASIZES ! IMPORTANT QUALITIES ( ! PRODUCT 7ASSUM+ ?AT IT HAS IMPORTANT QUALITIES TO BEG9 )7 & CAN LEAD PEOPLE TO PUR*ASE ?+S :I* >E USELESS TO !M1 USUALLY IS MORE EFFECTIVE ?AN TRULY 9=MATIVE ADV]TIS+2 Y\ CAN IMAG9E :AT K9DS ( PRODUCTS & BUS9ESS PRACTICES ?IS 5C\RAGES4 ,SECOND1 9 A MORE SUBTLE WAY1 ADV]TIS+ 9 ! H>DCORE COMMUNITY CAN ACTUALLY CONTRIBUTE TO ! FEEL+ ?AT JU/ BUY+ & SELL+ ?+S IS ACCOMPLI%+ SOME?+4 

,I4 ,MO/ ( ! BIG CORPORATIONS ?AT USE ADV]TIS+ TO SELL !IR PRODUCTS DON'T GIVE A FUCK AB\T !IR CONSUM]S4 

  

,SALES & PR(IT >E !IR *IEF MOTIVATIONS1 SO !Y WILL ADV]TISE !IR PRODUCTS 9 ANY WAY ?AT WILL SELL !M1 :E!R IT IS 9 ! BE/ 9T]E/ ( ! BUY]S TO BUY !M OR NOT4 ,ADV]TIS+ ( ?IS K9D BOILS D[N TO L[-LEVEL M9D CONTROL3 COMPANIES PAY ADV]TIS+ AG5TS 7PSY*OLOGI/S67 TO FIGURE \T :I* IMAGES & RHETORIC WILL SELL A PRODUCT MO/ EFFECTIVELY4 ,?AT'S :Y C> COMM]CIALS HAVE BEAUTIFUL 7SO-CALL$ BEAUTIFUL7 WOM5 9 !M2 ?AT'S :Y TOO?PA/E COMM]CIALS HAVE MEAN+LESS /ATI/ICS 9 !M2 ?AT'S :Y ADV]TISEM5TS = SODA & JEANS >E FILL$ ) ?+S ?AT HAVE NO?+ AT ALL TO DO ) SODA OR JEANS4 ,!SE IMAGES1 :I* HAVE FUCK+ NO?+ TO DO ) :E!R ! PRODUCT WILL BE USEFUL TO AN 9DIVIDUAL VIEW+ ! ADV]TISEM5T1 NEV]!LESS MAKE IT MORE LIKELY ?AT ! 9DIVIDUAL WILL BUY ! PRODUCT4 ,IF Y\ GIVE A FUCK AB\T PEOPLE AT ALL1 Y\ CAN SEE H[ ?IS K9D ( ADV]TIS+ IS--D>E ,I USE ?IS T]M8--UNE?ICAL4 

,& UN=TUNATELY1 !SE ADS REALLY >E ! ONES ?AT SELL PRODUCTS ! MO/ EFFECTIVELY--EV5 9 ! H>DCORE SC5E1 IT SEEMS4 ,LOOK 9 ANY H>DCORE MAGAZ9E1 & Y\ SEE ADV]TISEM5TS ?AT HAVE NO?+ TO DO ) ! PRODUCTS !Y >E SELL+4 ,9/EAD ( US+ ! SPACE TO TELL Y\ AB\T ! RECORDS ?AT >E = SALE1 :AT ! MUSIC S\NDS LIKE & :AT ! !MES >E1 !SE ADV]TISEM5TS FEATURE SOME CAT*Y SLOGAN &_/OR FUNNY PICTURE 5C\RAG+ CONSUM]ISM4 ,A GOOD EXAMPLE IS A REC5T ,TRU/KILL ADV]TISEM5T FEATUR+ A LITTLE GIRL KISS+ A LITTLE BOY & SAY+ 0,MY BOYFRI5D B\<T ME ALL ! NEW RELEASES ON ,TRU/KILL60 ,?AT DOESN'T REALLY TELL Y\ MU* AB\T ! RECORDS1 BUT IT USES SILL9ESS TO /ICK 9 Y\R HEAD & MAYBE 5C\RAGE Y\ TO BUY ,TRU/KILL RECORDS--,I GUESS ! IDEA IS ?AT IF Y\ BUY ,TRU/KILL RECORDS1 Y\ WILL 9/ANTLY W9 ! HE>T ( ! GIRL NEXT DOOR444 JU/ LIKE ! IDEA IMPLICIT 9 ! C> COMM]CIALS FEATUR+ BEAUTIFUL WOM5 IS ?AT BUY+ A C> WILL MAKE Y\ ATTRACT WOM5 7! IMAGE SUGGE/S ?AT A PRETTY WOMAN 0COMES ) ! C>074 ,I HATE TO PICK ON A FRI5D1 BUT ANO!R GOOD EXAMPLE IS ! LATE/ ,$ISON ADV]TISEM5T1 :I* PROCLAIMS 0! ,GRACE ( ,BRUTALITY0 ACROSS A PHOTOGRAPH ( CRY+ ,VIETNAMESE *ILDR5 :O HAVE JU/ HAD !IR CLO!S BURN$ (F BY ,AM]ICAN NAPALM--?AT'S FUCK+ TA/ELESS1 US+ IMAGES ( REAL HUMAN SUFF]+ 9FLICT$ BY ! LA/ G5]ATION ( ,AM]ICAN M5 JU/ TO SELL ! MUSIC MADE BY !IR SONS4 ,IT W\LD MAKE S5SE IF ANY ( ! RECORDS BE+ ADV]TIS$ ACTUALLY ADDRESS$ ! ISSUE ( ! ,VIETNAM W>1 BUT !Y DON'T2 9/EAD !Y'RE JU/ DESCRIB$ AS HAV+ 0EVIL METALLIC RIFF+10 ETC4 

,?IS IS NOT TO SAY ?AT ANYONE IS COMPLETELY 9NOC5T ( US+ IMAGE AT ! EXP5SE ( CONT5T 9 ADV]TISEM5TS4 ,RI<T N[1 Y\ HAVE TO1 TO GET ANYONE'S ATT5TION4 ,BUT IF KIDS W\LD PAY MORE ATT5TION TO :AT AN ADV]TISEM5T SAYS1 RA!R ?AN H[ CUTE OR FANCY IT IS1 & ADV]TIZ]S W\LD MAKE AN EF=T TO PR9T AD'S ?AT W\LD HONE/LY 9=M PEOPLE AB\T ! RECORDS )\T JU/ TRY+ TO SELL !M AT ANY CO/1 WE C\LD GET AWAY FROM SOME ( ! MORE NEGATIVE QUALITIES ( ADV]TIS+4 ,!RE'S JU/ SOME?+ /OMA*-TURN+ AB\T OP5+ A H>DCORE MAGAZ9E ?AT IS SUPPOS$ TO TALK AB\T *ANG+ ! WORLD1 DO+ SOME?+ POSITIVE ) \R LIVES1 ETC4 & SEE+ NO?+ BUT RECORD COMPANIES %\T+ 0,B,U,Y ,\,R ,/,U,F,F660 AT ! TOP ( !IR LUNGS4 ,IF Y\ GIVE A FUCK AB\T US1 USE Y\R AD TO TELL US :Y WE MI<T WANT TO BUY IT1 RA!R ?AN JU/ TRY+ TO MANIPULATE US4 

,I,I4 ,BUT !RE'S ANO!R ISSUE TO CONSID] 9 \R ADV]TIS+ AS WELL4 

  

,! WAY !SE CORPORATE-/YLE PSY*OLOGICAL ADV]TISEM5TS WORK IS BY SELL+ IMAGES4 ,= EXAMPLE3 A SOAP COMM]CIAL FEATURES AN ATTRACTIVE MO!R CLEAN+ H] SWEET1 WELL-BEHAV$ *ILDR5'S CLO!S1 :ILE H] H&SOME HUSB& RELAXES 9 ! BACKGR\ND4 ,?IS AD ISN'T SO MU* SELL+ SOAP AS IT IS SELL+ ! IMAGE ( ! 0P]FECT ,AM]ICAN FAMILY0--?AT'S :Y ! SOAP ITSELF ISN'T DISCUSS$ AT ALL4 ,! SIL5T SUGGE/ION IS ?AT IF Y\ BUY ! SOAP1 IT WILL BR+ ) IT ! /ATUS ( HAV+ A P]FECT FAMILY & A P]FECT H\SEHOLD4 ,?IS S\NDS SORT ( F>-FET*$1 BUT IT REALLY WORKS2 O!RWISE ! ?\S&S & ?\S&S ( ADV]TIS+ AG5TS ACROSS ! ,U4,S4 & ,EUROPE W\LD NOT USE ?IS TE*NIQUE OV] & OV] TO GET PEOPLE TO BUY !IR PRODUCTS4 ,( C\RSE ! TRU? IS ?AT :5 Y\ BUY ! SOAP1 Y\ JU/ GET SOAP--A P]FECT FAMILY LIFE IS NOT 9CLUD$ ) IT AFT] ALL4 ,BUT ! SUGGE/ION /ILL WORKS TO KEEP Y\ BUY+ IT4 

,A SIMIL> EFFECT CAN TAKE PLACE 9 H>DCORE ADV]TISEM5TS ?AT1 LIKE ! ONES ,CRIME?,9C4 SOMETIMES MAKES1 T\T H[ 0REVOLUTION>Y0 ! PRODUCTS BE+ SOLD >E4 ,!SE ADV]TISEM5TS CAN SOMETIMES WORK ! WAY ! SOAP ADV]TISEM5T ,I JU/ DESCRIB$ WORKS3 !Y CAN CREATE ! IMPRESSION ?AT BY BUY+ ! RECORD OR 'Z9E1 ! REVOLUTION WILL COME ) IT1 :5 ?AT IS SIMPLY NOT ! CASE4 ,WORSE ?AN ?AT1 :5 !Y >E US$ TO ADV]TISE RECORDS REVOLUTION>Y ?9K+ & SLOGANS BECOME JU/ ANO!R M>KET+ TOOL TO 5C\RAGE KIDS TO BUY ?+S RA!R ?AN TO ACTUALLY CAUSE *ANGE4 0,SMA% ! ,/ATE10 :I* US$ TO MEAN 0VIGOR\SLY /RIVE TO OV]?R[ ! GOV]NM5T & ! OPPRESSIVE P[] /RUCTURES BUILT 9TO \R MOD]N SOCIETY10 N[ COMES TO MEAN 0BUY ! NEW RECORD BY ,*OKEHOLD60 ,?US :AT WAS ONCE A DESIRE = REAL REVOLUTION IS SUBV]T$ 9TO A MOTIVATION = CONSUM+ PRODUCTS & KEEP+ ! :EELS ( ! PRES5T SY/EM TURN+4 ,TO SUM UP3 ,>E Y\ US+ Y\R B& TO 0SELL0 REVOLUTION1 OR >E Y\ US+ 0REVOLUTION0 TO SELL Y\R B&8 

,9 REG>DS TO ?IS PROBLEM1 IT'S UP TO ! BUY] TO REMEMB] ?AT JU/ BUY+ A H>DCORE RECORD OR POLITICAL PAMPHLET1 ETC4 IS NOT1 BY ITSELF1 GO+ TO ACCOMPLI% ANY?+4 ,?AT'S COMMON S5SE1 BUT ADV]TIS+ CAN SOMETIMES OBSCURE ! ISSUE4 ,& IT IS UP TO ! LABELS TO RESI/ ! TEMPTATION TO MAKE ADV]TISEM5TS ?AT SEEM TO SUGGE/ ?AT BUY+ !IR RECORDS WILL ACCOMPLI% ANY?+ BY ITSELF4 ,LABELS %\LD MAKE SURE ?AT IT IS CLE> 9 !IR ADV]TISEM5TS ?AT !Y >E ONLY SELL+ TOOLS = REVOLUTION1 NOT REVOLUTION ITSELF4 

,H,[ ,B,U,Y,+ ,?,+,S ,A,F,F,E,C,T,S ,! ,B,U,Y,] 

  

,BESIDES ! PITFALLS ( ADV]TIS+1 !RE >E O!R POSSIBLE DRAWBACKS TO SELL+ ?+S 9 ! H>DCORE COMMUNITY4 ,ONE ( ! BIGGE/ ( ?OSE IS ?AT ! MONEY TO BUY !M HAS TO COME FROM SOME:]E4 ,! MORE RECORDS1 'Z9ES1 B& %IRTS1 ETC4 A H>DCORE KID BUYS1 ! MORE MONEY HE NE$S TO BUY !M4 ,& NOT EV]YONE CAN LIVE (F ( A DI/RIBUTION_/LABEL_/TATTOO P>LOR1 Y\ KN[4 ,SO ! MORE RECORDS KIDS BUY1 ! MORE MONEY !Y HAVE TO E>N--! MORE !Y HAVE TO WORK = SOME EMPLOY] TO E>N ! MONEY6 ,ELSE:]E 9 ?IS ISSUE & ! LA/ ONE1 ! UNPLEASANT QUALITIES ( MOD]N DAY EMPLOYM5T >E DISCUSS$4 ,?AT'S NOT SOME?+ WE WANT TO 5C\RAGE4 

,BECAUSE IT'S NOT EV5 LIKE KIDS >E BUY+ H>DCORE RECORDS 9/EAD ( ! USUAL PRODUCTS FROM OBJECTIONABLE CORPORATIONS4 ,9 ! H>DCORE COMMUNITY1 WE SELL LUXURIES1 NOT NECESSITIES4 ,NO MATT] H[ MANY RECORDS1 'Z9ES1 B& %IRTS1 ETC4 Y\ PUR*ASE1 Y\ /ILL HAVE TO PAY = FOOD1 = R5T1 = HEAL? C>E4 ,SO \R C\NT]CULTURAL BUS9ESSES ONLY CONTRIBUTE TO ! PROBLEM ( PEOPLE HAV+ TO WORK JOBS !Y DON'T LIKE1 BY MAK+ IT NECESS>Y ?AT !Y E>N MORE MONEY TO PAY = \R H>DCORE PRODUCTS AS WELL AS EV]Y?+ ELSE4 ,& NO MATT] H[ 9DEP5D5T & ,D4,I4,Y4 \R LABELS >E1 !Y /ILL >5'T ACTUALLY FI<T+ AGA9/ BIG BUS9ESS1 BECAUSE ?OSE BIG BUS9ESSES HAVE A COMPLETE MONOPOLY ON ! GOODS & S]VICES WE NE$ TO SURVIVE4 ,IT DOESN'T MATT] MU* :E!R Y\R ,C,D HAS A B> CODE ON IT :5 Y\R FOOD1 Y\R R5T1 Y\R EV]Y O!R NE$ IS SUPPLI$ BY ! COMPANIES ?AT USE B> CODES ON ,C,D'S4 

,SO SELL+ ?+S LIKE RECORDS & 'Z9ES1 AT LEA/ RI<T N[1 HELPS TO P]PETUATE ! /ATUS QUO 9 :I* EV]YONE HAS TO WORK AT JOBS !Y WI% !Y C\LD QUIT4 ,?IS IS NOT TO SAY ?AT IT'S NOT WOR? DO+1 IF ! VALUE ( ! RECORDS & 'Z9ES \TWEI<S !IR NEGATIVE EFFECTS ON PEOPLE'S LIVES4 ,BUT IT'S WOR? KEEP+ 9 M9D4 ,IT MI<T BE MORE WOR? DO+ TO TRY TO FIGURE \T A WAY TO LIB]ATE \RSELVES P]MAN5TLY FROM ! EMPLOYM5T SY/EM1 RA!R ?AN SP5D+ \R 5]GY ON SELL+ LUXURIES LIKE RECORDS :ILE MO/ ( \R LIVES MU/ /ILL REVOLVE >\ND WA/$ TIME & WA/$ POT5TIAL444 

,H,[ ,S,E,L,L,+ ,?,+,S ,A,F,F,E,C,T,S ,! ,S,E,L,L,] 

  

,:5 Y\ HAVE TO CONC5TRATE ON SELL+ ?+S1 AS ANYONE WORK+ )9 ! CONF9ES ( TODAY'S EX*ANGE ECONOMY MU/1 IT'S EASY TO GET CAU<T UP 9 IT & =GET AB\T :ATEV] O!R GOALS Y\ />T$ )4 ,9 ORD] TO FUNCTION AT ALL 9 SPREAD+ Y\R RELEASES1 NO MATT] H[ GOOD Y\R 9T5TIONS >E1 Y\ HAVE TO WORRY AB\T BE+ AT LEA/ PR(ITABLE TO SURVIVE--& ?US1 TO SOME DEGREE1 Y\ HAVE TO WORRY AB\T MAK+ ! ?+S ?AT Y\ SELL M>KETABLE4 ,! ONES :O >E WILL+ TO COMPROMISE MORE TO MAKE !IR PRODUCTS SELL BETT] USUALLY DO 5D UP SELL+ !M MORE EFFECTIVELY1 SO ! PRODUCTS ?AT REA* ! MO/ PEOPLE >E (T5 ! ONES ?AT >E ! MO/ WAT]$-D[N1 ! LEA/ G5U9E4 

,Y\ MU/ COMPETE = SALES ) O!RS :O MAY HAVE ! SAME GOALS AS Y\1 :I* CAN CREATE UNNECESS>Y ANIMOSITY1 & MAKES PEOPLE WORK AGA9/ EA* O!R 7JU/ TO SURVIVE & KEEP FUNCTION+7 RA!R ?AN TOGE!R1 :I* MI<T BE MORE EFFECTIVE 9 ACCOMPLI%+ ?+S4 ,?IS COMPETITION MAKES Y\ HAVE TO ?9K AB\T SELL+ COMPETITIVELY1 & IT BECOMES EASY TO ASSOCIATE 9CREAS$ SALES ) MAK+ PROGRESS1 :5 9 TRU? ! ?+S Y\ HAVE TO DO TO ATTA9 !SE SALES 9CREASES MAY WORK AGA9/ ! GOALS Y\ ORIG9ALLY />T$ )4 

,IF Y\ />T$ \T SELL+ ?+S TO TRY TO SPREAD IDEAS ( SOME K9D1 Y\ F9D ?AT Y\ HAVE MU* LESS TIME TO ?9K AB\T ! IDEAS1 TO TALK AB\T !M ) O!RS1 TO WORK ON N\RI%+ !IR DEVELOPM5T4 ,9/EAD1 Y\ HAVE TO ALWAYS BE WORK+ ON PRACTICAL CONC]NS4 ,!RE'S NO TIME = READ+ BOOKS1 BECAUSE Y\ HAVE TO ANSW] MAILORD]S OR BUY ADV]TISEM5TS4 ,Y\ SP5D MORE TIME >GU+ ) DI/RIBUTORS ?AN Y\ DO BRA9/ORM+ ) O!RS :O MI<T HAVE VALUABLE IDEAS TO CONTRIBUTE4 ,PRETTY SOON SALES >E ALL Y\ ?9K AB\T1 ALL Y\ HAVE TIME TO ?9K AB\T1 & IT BECOMES H>D TO /AY FOCUS$ ON Y\R ORIG9AL GOALS1 OR EV5 TO REALLY REMEMB] !M1 ?R\< ! HAZE ( PRACTICAL BUS9ESS CONC]NS4 

,& ?AT IS :Y !RE >E SO MANY BUS9ESSES 9 ! H>DCORE COMMUNITY ?AT />T$ \T ) GOOD 9T5TIONS & W]E COMPLETELY TRANS=M$ BY ! YE>S ( COMPETITION & WORRY+ AB\T SALES4 ,N[ MANY ( !M C>E AB\T NO?+ BUT MAK+ MONEY1 AT ANY CO/4 ,SELL+ ?+S CAN DO ?AT TO Y\--IT CAN /RIP AWAY ALL Y\R IDEALS & DREAMS1 UNTIL Y\ CAN ONLY FOCUS ON PR(IT4 ,& ?OSE :O FOCUS ONLY ON SELL+ ?+S = PR(IT WILL NEV] BE ABLE TO *ANGE ANY?+ = ! BETT] 9 ?IS WORLD4 

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,SOME PEOPLE ?9K ?AT ! PROBLEMS ?AT AN EX*ANGE ECONOMY 7AN ECONOMY :I* REVOLVES >\ND BUY+ & SELL+ ?+S7 CREATES = HUMAN BE+S >E 9SOLUBLE 9SIDE ( SU* A SY/EM4 ,?IS ANALYSIS SUGGE/S ?AT AS LONG AS PEOPLE ONLY HAVE ACCESS TO ! GOODS & S]VICES ?AT !Y CAN TRADE !IR [N GOODS & S]VICES =1 HUMAN BE+S WILL ALWAYS BE 9 DANG] ( BE+ =C$ TO SP5D !IR LIVES DO+ ?+S !Y DON'T 5JOY OR C>E AB\T 9 ORD] TO HAVE ! RES\RCES !Y NE$ TO SURVIVE4 ,! ?9K]S :O CONSID] ?IS FLAW TO BE 9TR9SIC TO ! EX*ANGE ECONOMY SUGGE/ 9/EAD A 0GIFT ECONOMY10 :]E ?+S >E %>$ RA!R ?AN EX*ANG$4 

,?IS ASPECT ( ?IS DISCUSSION IS REALLY COMPLICAT$1 & CANNOT BE TREAT$ 9 DETAIL H]E4 ,IF Y\ >E 9T]E/$ 9 IT1 AN 9-DEP? CONSID]ATION ( ! 0EX*ANGE ECONOMY0 V]SUS ! 0GIFT ECONOMY0 IS S*$UL$ TO APPE> 9 ! SECOND ISSUE ( ,H>B+]1 A FREE ,CRIME?,9C4 PROPAG&A TABLOID1 9 ,DECEMB] ( ?IS YE>4 .<,IF Y\ WANT ONE1 JU/ WRITE ANY ( ! ,CRIME?,9C4 ADDRESSES & ASK = ONE--! MO/ DEP5DABLE ONE IS /ILL PROBABLY ! ,ATLANTA ADDRESS.> 

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,FIR/ ( ALL1 WE %\LD CONSID] ALL ! O!R ?+S !RE >E WE CAN DO TOGE!R 9 H>DCORE BESIDES JU/ IMITAT+ ! BUS9ESSM5 ( MA9/REAM SOCIETY BY SELL+ EA* O!R ?+S4 ,DESPITE ITS SILLY NAME1 ,FOOD ,NOT ,BOMBS1 :I* ,I M5TION ELSE:]E 9 ?IS ISSUE1 IS A GREAT EXAMPLE ( A WAY PEOPLE 9 ! H>DCORE COMMUNITY CAN WORK TOGE!R 9 WAYS ?AT >E POSITIVE & PRODUCTIVE = EV]YONE4 ,IF Y\ WANT TO BE ACTIVE & 9VOLV$ 9 H>DCORE1 !RE >E A MILLION DIFF]5T ?+S 7MORE USEFUL ?+S87 Y\ CAN DO BESIDES />T+ A LABEL1 OR WRIT+ A 'Z9E1 OR WORK+ ON SOME?+ ELSE Y\ HAVE TO WORRY AB\T SELL+4 ,Y\ C\LD ORGANIZE FLI]+_/PROPAG&A TROOPS1 POLITICAL ACTION GR\PS1 SPORTS OR EX]CISE GR\PS1 BOOK READ+ CLUBS1 SELF-DEF5SE 7ANTI-POLICE7 VIGILANTE SQUADS1 TRY />T+ A SQUAT1 >RANGE A HO/EL SPACE = TRAVEL+ B&S & PUNK ROCK]S1 WRITE >TICLES = O!R PEOPLE'S MAGAZ9ES1 TRY NEW M$IUMS ( EXPRESSION 7>TWORK1 ETC474 ,( C\RSE1 9 ORD] TO HAVE TIME & RES\RCES TO WORK ON PROJECTS ?AT Y\ DON'T E>N MONEY FROM1 Y\'LL NE$ A SUPPORTIVE COMMUNITY >\ND Y\1 BUT ?AT TOPIC IS ADDRESS$ ELSE:]E 9 ?IS ISSUE4 ,SIMIL>LY1 RA!R ?AN JU/ BUY+ RECORDS1 !RE >E A MILLION O!R ?+S ?AT A P]SON :O HAS ONLY BE5 9VOLV$ 9 H>DCORE PUNK = A LITTLE :ILE CAN DO TO P>TICIPATE4 ,CORRESPOND+ ) H>DCORE PUNK KIDS FROM F> AWAY IS ALREADY COMMON1 & (F]S A LOT ( POSSIBILITIES4 ,MAKE MIX TAPES = EA* O!R4 ,COME UP ) Y\R [N CREATIVE FA%IONS1 ?AT Y\ CAN WE> *EAPLY OR FREE1 RA!R ?AN PAY+ = OV]PRIC$ /YLES ?AT HAVE ALREADY BE5 PREFABRICAT$ = Y\4 ,BREAK 9TO AB&ON$ BUILD+S & GO EXPLOR+1 ORGANIZE A WALK\T FROM Y\R S*OOL OR WORKPLACE1 HIT*HIKE >\ND ! WORLD1 SIT UP LATE AT NI<T TRAD+ /ORIES & >GU+ AB\T /UPID ,9SIDE ,FRONT >TICLES1 GO CRAZY4 ,AFT] Y\'VE BROK5 \T ( TRADITIONAL PATT]NS ( ACTION & 9T]ACTION1 ! SKY'S ! LIMIT4 

,&1 SECOND1 WE %\LD C]TA9LY NOT GIVE UP ON SELL+ ?+S LIKE RECORDS & 'Z9ES ?AT CO/ MONEY TO MAKE4 ,UNTIL SOME H>DCORE PUNK COMM&O UNIT SEIZES A RECORD PRESS+ PLANT & />TS MAK+ V9YL = FREE1 WE HAVE TO F9ANCE ?OSE RECORDS SOMEH[4 ,BUT WE %\LD ALWAYS KEEP 9 M9D ! LIMITATIONS ( SELL+ & ADV]TIS+ ?+S--?AT !SE ACTIVITIES BY !MSELVES WON'T ACCOMPLI% ANY?+4 ,WE CAN BUY & SELL ?+S )\T BETRAY+ \RSELVES1 IF WE /AY FOCUS$ ON \R REAL GOALS4 ,BUT 9 ORD] TO DO ?IS1 WE MU/ BE AW>E ( ! WAYS ?AT SELL+ & ADV]TIS+ ?+S CAN COMPROMISE ! P[] & QUALITY ( ! ?+S BE+ SOLD--& EV5 ( ! PEOPLE BE+ SOLD TO4 ,9 ?IS >TICLE ,I TRI$ TO DESCRIBE SOME ( ?OSE DANG]S1 BUT EA* ( US %\LD ?9K AB\T ! TOPIC 9DIVIDUALLY4 

,LA/ ,M>*1 :ILE MY B& WAS 9 ! /UDIO1 ,I MADE SOME NOTES ON ! BACK ( A LYRIC %EET = A 0FOOTNOTE0 ,I'D LIKE TO PUT 9 EV]Y ADV]TISEM5T = ,CRIME?,9C4 RECORDS3 

,PLEASE DO NOT BUY ?IS PRODUCT BECAUSE IT LOOKS ATTRACTIVE OR BECAUSE ALL Y\R FRI5DS HAVE ONE4 ,= Y\R SAKE1 DON'T WA/E Y\R MONEY ON IT UNLESS Y\ KN[ :AT IT IS Y\'RE PUR*AS+ & ?9K ?AT IT REALLY MI<T BE USEFUL OR MEAN+FUL TO Y\4 ,PLEASE DO NOT ?9K ?AT M]ELY PUR*AS+ ?IS PRODUCT IS GO+ TO DO ANY?+ TO *ANGE ! WORLD1 OR TO IMPROVE Y\R LIFE OR ANYONE ELSE'S4 ,RI<T N[1 WE CAN'T EFFECTIVELY DI/RIBUTE !SE IDEAS & MUSIC )\T SELL+ !M1 BUT JU/ SELL+ !M IS NOT \R GOAL2 IT IS ONLY A MEANS TO AN 5D4 ,WE TRY TO SELL !SE RECORDS 9 A WAY ?AT DOES NOT COMPROMISE ! P[] ( !IR CONT5T--WE WANT TO SELL !M LIKE WE W\LD SELL ANY O!R K9D ( WEAPON AGA9/ ! /ATUS QUO1 ) ! EMPHASIS UPON !IR USEFULNESS 9 MAK+ PEOPLE FEEL ALIVE & AW>E1 MAK+ PEOPLE DANG]\S4 

,Y\ %\LD BUY A ,CRIME?,9C4 PRODUCT LIKE Y\ W\LD BUY A BOMB--TO USE IT1 DANG]\SLY6 

,5DNOTE3 ,?IS >TICLE IS NOT A CRITICISM ( ANYONE 9 P>TICUL> SO MU* AS IT IS A SELF-CRITICISM ( ! H>D CORE COMMUNITY 9 G5]AL4 ,( C\RSE ,9SIDE ,FRONT P>TAKES 9 ! SAME ?+S WE >E CRITICIZ+ H]E AS MU* AS EV]YONE ELSE DOES--WE'RE ,N,O,T CLAIM+ 9NOC5CE1 BUT WE >E SUGGE/+ ?AT WE %\LD ALL CONSID] ?IS ISSUE & P]HAPS TRY TO MOVE =W>D4 

7,S\RCE3 ,RETRIEV$ ON #cRD ,NOVEMB] #bb FROM CRIME?9C4COM47 

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,*RONOLOGY 3 
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