,S$UC$ BY ! ,IMAGE ( ,REALITY 

,PEOPLE 3 

,AU?OR 3 ,CRIME?,9C4 

,TEXT 3 

,:5 ,I W\LD LOOK ?R\< MAGAZ9ES AS A SMALL *ILD1 ,I US$ TO ?9K ?AT !RE MU/ BE A MAGICAL WORLD SOME:]E :]E EV]Y?+ LOOK$--& WAS--P]FECT4 ,I C\LD SEE PICTURES FROM IT 9 ?OSE PAGES1 ! SMOKY AIR ( DIMLY-LIT ROOMS HEAVY ) DRAMA AS ! Y\NG MODELS L\NG$ 9 DESIGN] FA%IONS4 ,?AT IS :]E EXCITEM5T & ADV5TURE IS TO BE F\ND1 ,I ?\<T1 9 ! WORLD :]E EV]Y ROOM IS FLAWLESSLY DECORAT$ & EV]Y WOMAN'S W>DROBE IS PICK$ & MAT*$ ) D>+ & F9ESSE4 ,I RESOLV$ TO HAVE AN ADV5TUR\S LIFE ( MY [N1 & BEGAN LOOK+ = ?OSE ROOMS & WOM5 RI<T AWAY4 ,& ?\< ,I'VE DISCOV]$ S9CE !N ?AT ROMANCE & EXCITEM5T R>ELY COME H& 9 H& ) ! IMAGES ( !M ?AT >E PRES5T$ TO US--USUALLY ! OPPOSITE IS TRUE1 ?AT ADV5TURE IS TO BE F\ND PRECISELY :]E !RE IS NO TIME OR 5]GY = KEEP+ UP APPE>ANCES--,I /ILL CAT* MYSELF SOMETIMES ?9K+ ?AT EV]Y?+ W\LD BE P]FECT IF ONLY ,I LIV$ 9 ?AT PICTURESQUE LOG CAB9 ) MAT*+ RUGS4 

,:ATEV] EA* US MAY BE LOOK+ =1 WE ALL T5D TO PURSUE \R DESIRES BY PURSU+ IMAGES3 SYMBOLS ( ! ?+S WE DESIRE4 ,WE BUY LEA!R JACKETS :5 WE WANT REBELLION & DANG]4 ,WE PUR*ASE FA/ C>S NOT = ! SAKE ( DRIV+ FA/1 BUT TO RECAPTURE \R LO/ Y\?4 ,:5 WE WANT WORLD REVOLUTION1 WE BUY POLITICAL PAMPHLETS & BUMP] /ICK]S4 ,SOMEH[ WE ASSUME ?AT HAV+ ALL ! RI<T ACCESSORIES WILL GET US ! P]FECT LIVES4 ,& :5 WE CON/RUCT \R LIVES1 WE (T5 DO IT ACCORD+ TO AN IMAGE1 A PATT]N ?AT HAS BE5 LAID \T = US3 HIPPIE1 BUS9ESSMAN1 H\SEWIFE1 PUNK4 

,:Y DO WE ?9K SO MU* AB\T IMAGES TODAY1 RA!R ?AN CONC5TRAT+ ON REALITY1 ON \R LIVES & EMOTIONS !MSELVES8 ,ONE ( ! REASONS IMAGES HAVE ATTA9$ SO MU* SIGNIFICANCE 9 ?IS SOCIETY IS ?AT1 UNLIKE ACTIVITIES1 IMAGES >E EASY TO SELL4 ,ADV]TIS+ & M>KET+1 :I* >E DESIGN$ TO 9VE/ PRODUCTS ) A SYMBOLIC VALUE ?AT WILL ATTRACT CONSUM]S1 HAVE TRANS=M$ \R CULTURE4 ,CORPORATIONS HAVE BE5 SPREAD+ PROPAG&A DESIGN$ TO MAKE US BELIEVE 9 ! MAGIC P[]S ( !IR COMMODITIES = G5]ATIONS N[3 DEODORANT (F]S POPUL>ITY1 SODA (F]S Y\? & 5]GY1 JEANS (F] SEX APPEAL4 ,AT \R JOBS1 WE EX*ANGE \R TIME1 5]GY1 & CREATIVITY = ! ABILITY TO BUY !SE SYMBOLS--& WE KEEP BUY+ !M1 = ( C\RSE NO QUANTITY ( CIG>ETTES CAN REALLY GIVE ANYONE SOPHI/ICATION4 ,RA!R ?AN SATISFY+ \R NE$S1 !SE PRODUCTS MULTIPLY !M3 = 9 ORD] TO GET !M1 WE 5D UP SELL+ P>TS ( \R LIVES AWAY4 ,WE KEEP GO+ BACK1 NOT KN[+ ANY O!R WAY1 HOP+ ?AT ! NEW PRODUCT 7SELF-HELP BOOKS1 PUNK ROCK RECORDS1 ?AT VACATION CAB9 ) MAT*+ RUGS7 WILL BE ! ONE ?AT WILL FIX EV]Y?+4 

,WE >E EASILY P]SUAD$ TO *ASE !SE IMAGES BECAUSE IT IS SIMPLY EASI] TO *ANGE ! SC5]Y >\ND Y\ ?AN IT IS TO *ANGE Y\R [N LIFE4 ,H[ MU* LESS TR\BLE1 H[ MU* LESS RISKY IT W\LD BE IF Y\ C\LD MAKE Y\R LIFE P]FECT JU/ BY COLLECT+ ALL ! RI<T ACCESSORIES6 ,NO P>TICIPATION NECESS>Y4 ,! IMAGE COMES TO EMBODY ALL ! ?+S Y\ DESIRE1 & Y\ SP5D ALL Y\R TIME & 5]GY TRY+ TO GET ! DETAILS RI<T 7! BOHEMIAN TRIES TO F9D ! P]FECT BLACK B]ET & ! RI<T POETRY READ+S TO ATT5D--! FRAT BOY HAS TO BE SE5 ) ! RI<T FRI5DS1 AT ! RI<T P>TIES1 DR9K+ ! RI<T BE]S & WE>+ ! RI<T 9=MAL DRESS %IRTS7 RA!R ?AN PURSU+ ! DESIRES !MSELVES--= ( C\RSE IT'S EASI] TO ID5TIFY Y\RSELF ) A PREFABRICAT$ IMAGE ?AN TO ID5TIFY EXACTLY :AT Y\ WANT 9 LIFE4 ,BUT IF Y\ REALLY WANT ADV5TURE1 AN ,AU/RALIAN HUNT+ JACKET WON'T SUFFICE1 & IF Y\ WANT REAL ROMANCE1 D9N] & A MOVIE ) ! MO/ POPUL> GIRL AT Y\R S*OOL MI<T NOT BE 5\<4 

,FASC9AT$ AS WE >E BY IMAGES1 \R VALUES HAVE COME TO REVOLVE >\ND A WORLD WE CAN NEV] ACTUALLY EXP]I5CE4 ,!RE'S NO WAY 9TO ! PAGES ( ! MAGAZ9E1 !RE'S NO WAY TO BE ! >*ETYPAL PUNK OR ! P]FECT EXECUTIVE4 ,WE'RE 0TRAPP$0 \T H]E 9 ! REAL WORLD1 =EV]4 ,& YET WE KEEP LOOK+ = LIFE 9 PICTURES1 9 FA%IONS1 9 SPECTACLES ( ALL K9DS1 ANY?+ ?AT WE CAN COLLECT OR WAT*--9/EAD ( DO+4 

,W,E ,L,O,O,K ,= ,L,I,F,E ,9 ,! ,I,M,A,G,E ,( ,L,I,F,E 

  
,WAT*+ FROM ! ,SIDEL9ES 

  

,! CURI\S ?+ AB\T A SPECTACLE IS H[ IT IMMOBILIZES ! SPECTATORS3 JU/ LIKE ! IMAGE1 IT C5T]S !IR ATT5TION1 !IR VALUES1 & ULTIMATELY !IR LIVES >\ND SOME?+ \TSIDE ( !MSELVES4 ,IT KEEPS !M OCCUPI$ )\T MAK+ !M ACTIVE1 IT KEEPS !M FEEL+ 9VOLV$ )\T GIV+ !M CONTROL4 ,Y\ CAN PROBABLY ?9K ( A ?\S& DIFF]5T EXAMPLES ( ?IS3 TELEVISION PROGRAMS1 ACTION MOVIES1 MAGAZ9ES ?AT GIVE UPDATES ON ! LIVES ( CELEBRITIES & SUP]/>S1 SPECTATOR SPORTS1 REPRES5TATIVE 0DEMOCRACY10 ! ,CA?OLIC *UR*4 

,A SPECTACLE ALSO ISOLATES ! PEOPLE :OSE ATT5TION IT COMM&S4 ,MANY ( US KN[ MORE AB\T ! FICTITI\S *>ACT]S ( POPUL> SITCOMS ?AN WE KN[ AB\T ! LIVES & LOVES ( \R NEI<BORS--= EV5 :5 WE TALK TO !M1 IT IS AB\T TELEVISION %[S1 ! NEWS1 & ! WEA!R2 ?US ! V]Y EXP]I5CES & 9=MATION ?AT WE %>E 9 COMMON AS SPECTATORS ( ! MASS-M$IA S]VE TO SEP>ATE US FROM ONE ANO!R4 ,IT IS ! SAME AT A BIG FOOTBALL GAME3 EV]YBODY WAT*+ FROM ! BLEA*]S IS A NOBODY1 REG>DLESS ( :O !Y >E4 ,!Y MAY BE SITT+ NEXT TO EA* O!R1 BUT ALL EYES >E FOCUS$ ON ! FIELD4 ,IF !Y SPEAK TO EA* O!R1 IT IS ALMO/ NEV] AB\T EA* O!R1 BUT AB\T ! GAME ?AT IS BE+ PLAY$ BE=E !M4 ,& AL?\< FOOTBALL FANS CANNOT P>TICIPATE 9 ! EV5TS ( ! GAME !Y >E WAT*+1 OR EX]T ANY REAL 9FLU5CE OV] !M1 !Y ATTA* ! UTMO/ IMPORTANCE TO !SE EV5TS & ASSOCIATE !IR [N NE$S & DESIRES ) !IR \TCOME 9 A MO/ UNUSUAL WAY4 ,RA!R ?AN CONC5TRAT+ !IR ATT5TION ON ?+S ?AT HAVE A REAL BE>+ ON !IR DESIRES1 !Y RECON/RUCT !IR DESIRES TO REVOLVE >\ND ! ?+S !Y PAY ATT5TION TO4 ,!IR LANGUAGE EV5 CONFLATES ! A*IEVEM5TS ( ! TEAM !Y ID5TIFY !MSELVES ) ) !IR [N ACTIONS3 0WE SCOR$ A GOAL60 0WE WON60 %\T ! FANS FROM !IR SEATS & S(AS4 

,?IS /&S 9 />K CONTRA/ TO ! WAY PEOPLE SPEAK AB\T ! ?+S ?AT GO ON 9 \R [N CITIES & COMMUNITIES4 0,!Y'RE BUILD+ A NEW HI<WAY10 WE SAY AB\T ! NEW *ANGES 9 \R NEI<BORHOOD4 0,:AT WILL !Y ?9K ( NEXT80 WE SAY AB\T ! LATE/ ADVANCES 9 SCI5TIFIC TE*NOLOGY4 ,\R LANGUAGE REVEALS ?AT WE ?9K ( \RSELVES AS SPECTATORS 9 \R [N SOCIETIES4 ,BUT IT'S NOT 0,!Y10 ! MY/]I\S ,O!R ,PEOPLE1 :O HAVE MADE ! WORLD ! WAY IT IS--IT IS WE1 HUMANITY \RSELVES4 ,NO SMALL TEAM ( SCI5TI/S1 CITY PLANN]S1 & RI* BUREAUCRATS C\LD HAVE DONE ALL ! WORK+ & 9V5T+ & ORGANIZ+ ?AT IT HAS TAK5 = US TO TRANS=M ?IS PLANET2 IT HAS TAK5 & /ILL TAKES ALL ( US1 WORK+ TOGE!R1 TO DO ?IS4 ,WE >E ! ONES DO+ IT1 EV]Y DAY4 ,& YET MO/ ( US SEEM TO FEEL ?AT WE CAN HAVE MORE CONTROL OV] FOOTBALL GAMES ?AN WE CAN OV] \R CITIES1 \R JOBS1 EV5 \R [N LIVES4 

,WE MI<T HAVE MORE SUCCESS 9 \R PURSUIT ( HAPP9ESS IF WE />T TRY+ TO REALLY P>TICIPATE4 ,RA!R ?AN TRY+ TO FIT IMAGES1 WE CAN SEEK EXCIT+ & REW>D+ EXP]I5CES2 = HAPP9ESS DOES NOT COME FROM :AT Y\ HAVE OR H[ Y\R APPE>1 BUT FROM :AT Y\ DO & H[ Y\ FEEL4 ,& 9/EAD ( ACCEPT+ ! ROLE ( PASSIVE SPECTATOR TO SPORTS1 SOCIETY1 & LIFE1 IT IS UP TO EA* ( US TO FIGURE \T H[ TO PLAY AN ACTIVE & SIGNIFICANT P>T 9 CREAT+ ! WORLDS >\ND US & )9 US4 ,P]HAPS ONE DAY WE CAN BUILD A NEW SOCIETY 9 :I* WE CAN ALL BE 9VOLV$ TOGE!R 9 ! DECISIONS ?AT AFFECT ! LIVES WE LEAD2 !N WE WILL BE ABLE TO TRULY *OOSE \R [N DE/9IES1 9/EAD ( FEEL+ HELPLESS & LEFT \T4 

,:AT'S ! PO9T ( DO+ ANY?+ IF NOBODY'S WAT*+8 

  

,WE ALL WANT TO BE FAM\S1 TO BE SE51 FROZ51 PRES]V$ 9 ! M$IA1 BECAUSE WE'VE COME TO TRU/ :AT IS SE5 MORE ?AN :AT IS ACTUALLY LIV$4 ,SOMEH[ WE'VE GOTT5 EV]Y?+ BACKW>DS & IMAGES SEEM MORE REAL TO US ?AN EXP]I5CES4 ,TO KN[ ?AT WE REALLY EXI/1 ?AT WE REALLY MATT]1 WE HAVE TO SEE <O/S ( \RSELVES PRES]V$ 9 PHOTOGRAPHS1 ON TELEVISION %[S & VIDEOTAPES1 9 ! PUBLIC EYE4 

,& :5 Y\ GO ON VACATION1 :AT DO Y\ SEE8 ,SCORES ( T\RI/S ) VIDEO CAM]AS SCREW$ TO !IR FACES1 AS IF !Y'RE TRY+ TO SUCK ALL ( ! REAL WORLD 9TO ! TWO-DIM5SIONAL WORLD ( IMAGES1 SP5D+ !IR 0TIME (F0 SEE+ ! WORLD ?R\< A T9Y GLASS L5S4 ,SURE1 TURN+ EV]Y?+ ?AT Y\ C\LD EXP]I5CE ) ALL FIVE S5SES 9TO RECORD$ 9=MATION ?AT Y\ CAN ONLY OBS]VE FROM A DI/ANCE1 DETA*$1 (F]S US ! ILLUSION ( HAV+ CONTROL OV] \R LIVES3 WE CAN REW9D & REPLAY !M1 OV] & OV]1 UNTIL EV]Y?+ LOOKS RIDICUL\S4 ,BUT :AT K9D ( LIFE IS ?AT8 

0,:AT'S ! PO9T ( WAT*+ ANY?+ IF NOBODY'S DO+80 

  

7,S\RCE3 ,RETRIEV$ ON #g? ,NOVEMB] #bb FROM CRIME?9C4COM47 

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,*RONOLOGY 3 
,JANU>Y #a#d1 #bbb 3 ,S$UC$ BY ! ,IMAGE ( ,REALITY -- ,ADD$4 

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