,9DIVIDUALISM ,AT ,! ,ROYAL ,ACADEMY 

,PEOPLE 3 

,AU?OR 3 ,WILLIAM ,MORRIS 

,TEXT 3 

,TO A ,SOCIALI/ HOP+ = A SPE$Y *ANGE 9 ! BASIS ( SOCIETY A VISIT TO ON1 PICTURE EXHIBITION IS NOT ALTOGE!R LACK+ 9 5C\RAGEM5T1 ?\< TO A S]I\S >TI/ :O HAS NOT CONCEIV$ HOPES ( REVOLUTION IT W\LD SURELY BE MO/ DISC\RAG+3 = H]E ALSO >E SIGNS ( ?AT COM+ BANKRUPTCY ( \R PRES5T SOCIETY1 TOK5S ( :I* >E =C$ UPON US SO PL5TIFULLY FROM ! ECONOMIC & ! POLITICAL SIDE ( ?+S2 IT IS ) A C]TA9 EXULTATION ?AT ONE WALKS ?R\< ! WILD JUMBLE ( 9ANITY ?AT CLO!S ! WALLS ( ! ,ROYAL ,ACADEMY TO-DAY1 :5 ONE ?9KS ?AT ! DOM9ANT CLASS ! COMM]CIALI/1 NOBLE & NON-NOBLE1 :O HAVE DEPRIV$ ! PEOPLE ( >T 9 !IR DAILY LIVES1 CAN GET = !MSELVES NO?+ BETT] ?AN ?IS = ! SATISFACTION ( !IR 9TELLECTUAL CRAV+ = BEAUTY4 ,TWO OR ?REE M5 ( G5IUS1 MO/LY \TSIDE ! ,ACADEMY1 & A FEW ( TAL5T1 HALF ( :OM ALSO SELDOM IF EV] EXHIBIT !RE1 ?IS H&FUL IS ALL ?AT CAN %[ ANY ATTEMPT AT ! HI<E/ =M ( 9TELLECTUAL >T :I* DOES NOT DES]VE ! CONTEMPT ( ALL S]I\S & HONE/ LOV]S ( BEAUTY2 & ALL ! :ILE ! GOLD5 %[] RA9S D[N FA/ FROM ! C5T]S ( PR(IT-MONG]+ ON ! >MY ( 9CAPABLES :O MAKE UP ! RE/ ( ! PA9T]S ( PICTURES1 OR AT LEA/ ON MANY ( !M1 & ?OSE BY NO MEANS ! LEA/ 9CAPABLE4 

,ON 5T]+ ! ,NATIONAL ,GALL]Y1 OR ANY O!R GALL]Y ( ANCI5T PICTURES1 ! FIR/ ?+ ?AT MU/ /RIKE ! EYE IS ! G5]AL BEAUTY ( COLOR2 9 SPITE ( ! PICTURES NOT BE+ MEANT TO BE SE5 9 JUXTAPOSITION3 NEXT1 :5 WE GO NE> !M WE CANNOT FAIL TO NOTE ! WORKMANLIKE ME?OD & C]TA9TY ( !IR EXECUTION  !RE Y\ HAVE 9 BRIEF ! TWO QUALITIES ABSOLUTELY NECESS>Y TO MAKE A WORK ( >T 9 PICTURE-PA9T+1 BEAUTY ( COLOR1 BEAUTY ( EXECUTION2 N[ BE> 9 M9D ?AT ! 9DIVIDUALITY ( !SE OLD PA9T]S WAS 9FLU5C$ BY AT LEA/ ! AM\NT ( COOP]ATION :I* TRADITION GIVES1 & ALSO MO/LY BY DIRECT COOP]ATION AK9 TO ?AT ( ! GILDS 9 ! LESS 9TELLECTUAL >TS3 ) ?IS 9 Y\R M9D GO 9TO ! ,ACADEMY ,EXHIBITION :I* IS1 BY ! WAY1 ( ! SAME QUALITY AS ! EXHIBITIONS ( ! LA/ #ae YE>S B>R+ ! BRILLIANT EXCEPTIONS ( A FEW REALLY F9E PICTURES ?AT HAVE BE5 %[N 9 ! C\RSE ( ?OSE YE>S4 ,WELL1 :AT >E ! FIR/ ?+S ?AT /RIKE Y\ IF Y\ >E UNPREJUDIC$8 ,FIR/ ?AT ! G5]AL COLOR IS BAD1 NAY MO/LY FRI<TFUL2 NEXT ?AT ! EXECUTION IS ESS5TIALLY UNWORKMANLIKE1 A M]E VAGUE HAPHAZ>D SCRABBLE4 ,& NEXT1 :AT IS !RE TO R$EEM ?IS ESS5TIAL FAILURE8 ,9DE$ ?AT IS H>D TO SAY2 = BAD AS ! COLOR ( !SE WORKS IS1 & UNSATISFACTORY AS !IR EXECUTION1 IT IS ON A PRET5SE ( ORIG9ALITY ( COLOR OR TONE1 IT IS ON SOME CLEV]NESS & READ9ESS ( EXECUTION ?AT !Y MU/ BASE !IR CLAIM TO BE CONSID]$ AT ALL4 ,! PA9T]S ( ! OLD PICTURES HAD PRESCRIB$ TO !M RELIGI\S SUBJECTS :I* W]E /ILL ?OR\<LY BELIEV$ 92 OR CLASSICAL SUBJECTS :OSE 9CID5TS 9 ! F]VOR ( ! RE-BIR? ( LE>N+ !Y PASS$ FROM H& TO H& & ACCEPT$ AS REALITIES ) *ILD-LIKE FAI?2 ?\< ALL W]E NOT 9V5TIVE OR IMAG9ATIVE1 MANY W]E1 & ! COMMON-PLACE M9DS ACCEPT$ !IR POSITION & %>$ ! GIFTS ( ! GREAT] M9DS ) ! HUMILITY ( ! TRUE >TI/1 :O IS DET]M9$ AT ALL EV5TS TO TURN \T SOME?+ :I* %ALL BE BEAUTIFUL & PLEASANT4 ,ALL ?AT IS *ANG$ N[1 & 9DIVIDUALISM REIGNS SUPREME AMONG \R PA9T]S3 ?AT IS TO SAY1 ?AT :ILE SOME PLAGI>IZE 9 ! COOLE/ WAY FROM ! WORKS ( ?OSE ?AT HAPP5 TO BE MO/ 9 FA%ION2 O!RS1 & !SE >E ! CLEV]E/1 DISREG>D !IR [N REAL TAL5TS & PRET5D TO AN ORIG9ALITY :I* !Y HAVE NOT1 /RA9+ 9 COMPETITION = ! GU9EAS ( ! ,MAN*E/] PATRON3 GIV+ HIM  7& ! WORLD7 AS LITTLE WORK AS !Y POSSIBLY CAN = ! SAID GU9EAS3 EV]YBODY MU/ AT LEA/ PRET5D TO BE A MA/]3 =1 LOOK Y\1 IT NO LONG] PAYS AN >TI/ TO WORK H>D TO CORRECT ! FAULTS :I* HE HIMSELF CANNOT FAIL TO RECOGNIZE3 IT DOESN'T DO TO DEP5D ON ! 9TELLIG5CE & LOVE ( BEAUTY ( ! PUBLIC2 = B\RGEOIS RULE HAS =C$ ! PUBLIC 9TO IGNORANCE ( BEAUTY & VULG>ITY ( M9D2 IT IS ?AT :I* Y\ MU/ APPEAL TO = A LIVELIHOOD - OR AT LEA/ = A =TUNE4 ,!RE=E IF Y\ >E WEAK 9 DRAW+1 DAUB AWAY ) A PALLET-KNIFE & PRAISE VAGU5ESS & =MLESSNESS AS ! ONE ?+ TO BE AIM$ AT3 IF Y\ HAVE NO EYE = COLOR1 PA9T ) ,LONDON MUD & SWE> ?AT COLOR IS ! DEGRADATION ( >T2 OR ) MAUVE & MAG5TA1 EM]ALD GRE5 & SNUFF COLOR1 & SNE] AT ?OSE :O REALLY UND]/& COLOR AS AFFECT$ M$IEVALI/S4 ,?IS 9 %ORT IS ! GAME TO BE PLAY$1 TO ELEVATE Y\R DEFECTS 9TO ! /&>D = ALL >T3 GREAT %ALL BE Y\R CA%-REW>D IF Y\ PLAY IT WELL3 YET EV5 !N M]E CLEV] UNS*EM+ VULG>ITY MAY BE> (F ! BELL FROM Y\4 ,9 PLA9 WORDS1 CORRUPTION HAS EAT5 \T ! HI<] >TS ALMO/ 5TIRELY1 & ,I REPEAT ?AT IT IS COMMON = >TI/S TO PRO/ITUTE !IR TAL5TS SU* AS !Y >E1 NOT TO POPUL>ITY1 :I* W\LD BE RESPECTABLE COMP>ATIVELY1 BUT TO =TUNE-HUNT+3 ! IGNORANT PUBLIC ,I HAVE BE5 M5TION+ IS NOT ! SIMPLE1 UN$UCAT$ PUBLIC1 BUT ! CULTUR$ & GU9EA-%$D+ PUBLIC1 & !RE IS NO LIMIT TO ITS GULLIBILITY2 = 9 FACT IT LIKES TO BE GULL$4 

,GRIEV\S 9DE$ ?AT >T %\LD BE US$ AS A /ALK+ HORSE = SU* PROCE$+S2 UNBE>ABLE TO AN >TI/1 IF WE DID NOT SEE REVOLUTION BEYOND IT1 & A CLEAN SWEEP ( ALL ?AT FOLLY4 ,SURELY IT MU/ BE SAID ?AT IF ! COM+ *ANGE 9 ! BASIS ( SOCIETY W]E TO MAKE AN 5D ( ALL ?IS %AM & HALF-%AM >T )\T ANY HOPE ( NEW >T >IS+ FROM IT ! LOSS W\LD NOT GREAT2 BUT ?AT IF1 AS ,I CONFID5TLY BELIEVE1 IT WILL SWEEP ! %AM >T AWAY & GIVE US GOOD HOPE ( A NEW >T >IS+ FROM A SOCIETY F\ND$ AN ! EQUALITY ( LABOR1 !RE WILL BE NO LOSS1 BUT IMMEASURABLE GA94 

,W,I,L,L,I,A,M ,M,O,R,R,I,S4 

     

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,*RONOLOGY 3 
,FEBRU>Y #b1 #bba 3 ,9DIVIDUALISM ,AT ,! ,ROYAL ,ACADEMY -- ,ADD$4 
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